Marketing Manager

Lyrebird Health; Bilston; On-site; GBP 60,000 - 80,000; Full time

Job summary

A healthcare technology provider in the UK is looking for a marketing professional to lead UK marketing execution focused on NHS Trusts and enterprise sales. This role requires 4 to 7 years of B2B marketing experience, demonstrating a proven ability to drive campaigns and improve pipeline generation. The marketer will work closely with sales teams, localizing strategies for the UK market. Experience with tools like HubSpot is necessary, alongside strong communication skills and a data-driven approach. Join a diverse team making an impact in healthcare.

Qualifications

• 4 to 7 years experience in B2B marketing, preferably in SaaS.
• Proven record of driving pipeline and revenue through campaigns.
• Confident with tools like PowerPoint and HubSpot.

Responsibilities

• Own and execute the UK marketing plan.
• Design and run demand generation and ABM campaigns.
• Track and report on key marketing metrics.

Skills

B2B marketing experience

Campaign management

Strong written skills

Data awareness

Sales collaboration

Tools

HubSpot

PowerPoint

Canva

Google Slides

Job description

About Lyrebird Health

Lyrebird Health is an AI clinical documentation and ambient scribe platform. We help clinicians cut admin time, improve note quality and move structured data into the EPR and other downstream systems. We already support leading NHS Trusts and international hospital groups.

Role overview

You will own execution of marketing for priority regions and segments in the UK/I, with a strong focus on pipeline generation and field support for UK/I Enterprise sales.

This is a hands‑on role for a marketer who can plan, build and ship campaigns end‑to‑end. You’ll work closely with Product Marketing and Content Marketing to localise, execute and scale Lyrebird’s strategy for different buyer groups in the UK market, turning narrative into measurable outcomes.

This role suits someone highly output‑driven, comfortable operating close to Sales, and confident owning campaigns, events and assets without needing heavy oversight.

What You Will Do

• UK Marketing Execution & Campaigns
• Own and execute the UK marketing plan across NHS Trusts, ICs and large hospital groups.
• Design and run demand generation and ABM campaigns across email, paid, events and partnerships.
• Personally execute campaigns — including writing briefs, building landing pages, launching emails and analysing results.

• Messaging & Positioning (Execution‑focused)
• Apply and localise Lyrebird’s core value proposition and messaging frameworks for UK buyer groups (CIO, CCIO, CNIO, clinical and digital leaders).
• Ensure consistency with product positioning while tailoring for NHS context and procurement realities.
• Feed market insight and competitive learnings back to Product & Content Marketing and GTM teams.

• Sales Enablement & Pipeline Support
• Partner with Sales leadership to define target account lists and support enterprise pipeline.
• Create and maintain high‑usage sales assets: pitch decks, one‑pagers, product sheets, case studies, ROI tools and bid support materials.
• Support strategic deals and major bids with tailored narratives and executive‑ready materials.

• Field Marketing, Events & Webinars
• Own Lyrebird’s UK field marketing and events program; including conferences, NHS regional events, roundtables and webinars.
• Manage speaker submissions, booth presence, pre‑event promotion, on‑site execution and post‑event follow‑up.
• Ensure events convert into meetings, opportunities and reference customers.

• Content & Digital Execution
• Own the UK content execution calendar, working closely with the Content Marketing function to adapt and deploy content across website, email, ABM and events.
• Manage UK website pages, landing pages and conversion‑focused updates.
• Support UK LinkedIn and website performance, tracking visibility and engagement against competitors.

• Measurement & Operations
• Track and report on key metrics: MQLs, SQLs, pipeline sourced and influenced, event performance and content engagement.
• Maintain marketing tools, CRM hygiene and campaign tracking in partnership with Sales Ops / RevOps.

About You

• 4 to 7 years experience in B2B marketing, with experience in SaaS or software.
• Proven record of driving pipeline and revenue through campaigns and programs.
• Strong written skills. You can explain technical topics in simple, clear language.
• Confident building and improving decks and collateral. Comfortable with tools like PowerPoint, Canva, Google Slides and simple design tools.
• Data aware. You can read basic funnel reports, understand what is working and adjust activity within Hubspot.
• Organised and structured in planning, prioritisation and follow up.
• Comfortable working directly with Sales leaders and founders and able to push back with data when needed.
• Curious about healthcare, AI and clinical workflows.

Nice to have

• Experience in healthcare or NHS markets.
• Experience supporting enterprise or field sales teams.
• Experience with account based marketing.
• Familiarity with CRM and marketing tools such as HubSpot, Salesforce, Outreach or similar.
• Experience in an early stage start up or scale up.

Who this role suits

This role suits a hands on marketer who wants ownership of strategy and execution. You like being close to Sales, you care about measurable impact on pipeline and you want to work on a product that solves real problems for clinicians.

At Lyrebird, we don’t just write code — you’ll help shape the future of the human experience.

If you want to pioneer, to create, and to see your work touch lives directly, we’d love to hear from you.

We’re building a team that reflects the diversity of the people who’ll benefit from our work. We want Lyrebird to be a place where everyone feels safe, supported, and able to thrive. If you’re from an underrepresented background in tech, we especially encourage you to apply — even if you don’t meet every single requirement.