Marketing Lead (Travel)

SAGA PLC; Folkestone; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading travel company is looking for a Marketing Lead to develop campaign activities and ensure effective marketing communications. The role demands strong project management and communication skills, with a focus on omni-channel strategies. An ideal candidate will have a marketing qualification and experience in the travel industry. You'll be expected to work from the Folkestone office at least three times a week. Enjoy benefits like 25 days holiday, a pension scheme, and performance-related bonuses.

Benefits

25 days holiday + bank holidays

Pension scheme matched up to 10%

Performance-related annual bonus – up to 5%

Life assurance policy – 4 × salary

Wellbeing programme

Colleague discounts on travel and insurance

Enhanced maternity and paternity leave

Grandparents leave

Income protection

Access to Saga Academy

Qualifications

• Experienced marketer with multi-channel experience.
• Experience in a large consumer-facing organization.
• Working within the travel industry would be advantageous.

Responsibilities

• Develop campaign activity across the annual plan.
• Coordinate marketing communications across teams.
• Plan and execute content strategies through all channels.

Skills

Project management

Strong communication skills

Team collaboration

Self-starter mindset

Omni-channel planning

Commercial awareness

Data analysis

Education

Marketing qualification

Job description

As our new Marketing Lead you will be responsible for developing campaign activity across the annual plan, ensuring messaging and creative highlight our key brand differentiators to customers against our competitors.

Key Responsibilities

• Working with the Titan Marketing Manager and Head of Travel Marketing in the development of the annual marketing plan for Titan Touring.
• Facilitating and orchestrating the successful application of the Campaign Delivery Process to plan, shape, create and deliver best‑in‑class marketing communications cross‑channel in an organised, timely and effective manner.
• Leading the coordination of relevant stakeholders across Marketing, CRM, Digital & Trade teams, including running marketing planning and delivery meetings to provide ongoing clarity on roles, actions, timelines and dependencies.
• Working with the wider marketing team to plan and execute a fit‑for‑purpose content strategy through all channels to inspire, entertain, educate and convince key target cohorts to choose Titan.
• Proactively collaborating with CRM, Digital & Trade teams to design and create seamless customer journeys and content throughout campaigns to ensure customers have the best experience.
• Supporting the CRM and Digital teams with continued and extended Test & Learn application across all activity, adopting best practice.
• Working with the CRM, Digital and external Media teams to ensure all activity is tracked, reported on and collated into a single view of the Campaign results, to monitor efficiency and effectiveness.
• Campaign briefing and creative sign‑off including main campaigns four times a year.
• Working alongside the CRM team on email creative and proposition, to ensure consistency and brand alignment.
• Working with the insight team to test creative and messaging to different customer cohorts to keep communications fresh and relevant.
• Exploring new partnership opportunities and helping to manage the agency relationships, sharing content across all channels and managing the promotional plan.
• Representing and promoting the company at internal and external meetings, conferences, exhibitions, and trade shows as required.

You will be an experienced marketer with multi‑channel experience, including a marketing qualification, and experience in a large consumer‑facing organisation. Working within the travel industry would be advantageous.

Required Experience

• Project management and strong communication skills with the ability to bring teams together to meet goals.
• Used to working as a team and building solid working relationships across the marketing team and with external agencies/partners.
• Self‑starter mindset, with the ability to create solutions rather than wait for a brief.
• Experience in omni‑channel planning and delivery to deadlines.
• Knowledge of the industry’s latest trends with proven experience in applying insights to improve business performance.
• Strong commercial awareness.
• Strong growth and performance mentality, innovating and exploring new opportunities beyond the default approach.
• Proven ability to plan and deliver strategic revenue‑generating marketing projects across both offline and online channels.
• Natural curiosity and enjoyment of working with data and insight to inform decisions and shape activity.

Saga Values

• Make it Happen
• Do the Right Thing
• Customer First
• Excellence Every Day
• Our People Make Us Special

Role Context

As part of the Travel Marketing team this role will support the Marketing Manager for Titan Travel and the wider Travel marketing team in delivering the Marketing Communications plan effectively across multiple channels to meet the business’s demand and sales targets. You will orchestrate the planning and delivery of cross‑channel marketing campaigns in line with business targets, driving continued improvement in ways of working and optimisation of marketing collateral and messaging.

This role requires you to work from our Folkestone office a minimum of three times a week. We have designated office space for colleagues in our Travel business to collaborate and share success as a function.

Benefits

• 25 days holiday + bank holidays
• Option to purchase additional leave – 5 extra days
• Pension scheme matched up to 10%
• Company performance‑related annual bonus – up to 5%
• Life assurance policy on joining us, 4 × salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform