Marketing Lead

D4 Ltd; Stockport; On-site; GBP 35,000 - 50,000; Full time

Job summary

A marketing firm is seeking a hands-on Marketing Lead located in Stockport. This role involves taking ownership of marketing strategies across various brands. The successful candidate will plan campaigns, manage performance metrics, and lead SEO strategies, ensuring effective marketing activities translate into tangible results. An ideal candidate will have 3–5 years in a marketing role with strong skills in campaign management and the ability to use marketing tools effectively. This position is on-site and full-time.

Qualifications

• 3–5+ years in a hands-on marketing role.
• Confident using GA4 for performance reporting.
• Strong campaign thinking and commercial judgement.

Responsibilities

• Own marketing strategy and priorities across multiple brands.
• Plan and run campaigns across paid, organic, content and email.
• Oversee paid campaigns and budget performance.

Skills

Campaign thinking

Excellent writing and editing skills

Strong commercial judgement

Experience across multiple channels

Use of GA4

Experience with WordPress

Familiarity with Asana

Tools

GA4

WordPress

Asana

Job description

Marketing Lead

Stockport, Greater Manchester

Full-time | Office-based | Driver

The Role

We’re looking for a hands‑on Marketing Lead to take ownership of marketing across a small group of companies operating in homecare, healthcare training, recruitment and tech.

This is a broad, practical role. You’ll set direction, run campaigns, own performance and reporting, and make sure marketing activity delivers leads and results.

You’ll work closely with a Digital Marketing Executive, acting as the strategic lead while remaining involved in execution where it matters.

The role is for someone who enjoys variety, responsibility, and making decisions.

Key Responsibilities

• Own marketing strategy and priorities across multiple brands
• Plan and run campaigns across paid, organic, content and email
• Own reporting, analytics and insight (GA4)
• Track performance across CPC, SEO, content and lead generation
• Translate data into clear recommendations for the business
• Lead SEO strategy and content direction
• Write and sign off key copy (websites, campaigns, lead magnets)
• Oversee paid campaigns and budget performance
• Brief and prioritise work for the Digital Marketing Executive
• Act as the main marketing contact internally

What We’re Looking For

Essential

• 3–5+ years in a hands‑on marketing role (agency or in‑house)
• Confident using GA4 and reporting on performance
• Strong campaign thinking and commercial judgement
• Excellent writing and editing skills
• Experience working across multiple channels and brands
• Comfortable using WordPress, Asana and marketing tools day to day

Desirable

• SEO strategy experience
• Paid media experience (Google / Meta / LinkedIn)
• Experience in healthcare, training, recruitment or regulated sectors
• Podcast, video or social‑first content experience

This Role Is Right For You If

• You’re creative and like owning decisions and directions
• You’re happy being both strategic and hands‑on
• You enjoy variety and pace