Senior Marketing Executive

GENKI SUSHI SINGAPORE PTE. LTD.; Greater London; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading global food and beverage brand in the United Kingdom seeks a marketing executive to develop and implement effective marketing strategies. The role involves managing budgets, coordinating brand communications, and driving marketing projects. The ideal candidate will have a degree in Marketing or Business, at least 3 years of relevant experience in the F&B or retail industry, and a passion for Japanese culture. Strong communication skills and proficiency in MS Office are essential.

Qualifications

• Minimum 3 years of experience in advertising or marketing in F&B or retail industry.
• Desire to work in a dynamic team and passion for Japanese culture.
• Experience in managing marketing projects and new product development.

Responsibilities

• Develop and execute branding and marketing plans.
• Manage the campaign budget for marketing activities.
• Ensure consistency in brand communication across all channels.
• Evaluate brand and product performance for new ideas.
• Collaborate on marketing programs and customer loyalty initiatives.

Skills

Self-driven with can-do attitude

Excellent interpersonal and communication skills

Strong business acumen and numeric sense

High proficiency in MS Office (Excel & PowerPoint)

Education

Degree in Marketing, Business Administration, or related fields

Job description

Plan and implement marketing strategies and plans in order to meet the company objectives. He/She needs to manage all the marketing activities of the assigned brands, with thorough understanding of the market situation/consumer needs and implement strategies/plan alternations as needed.

Job Description:

• To develop, plan and execute all branding and marketing plans/programs to achieve a set of business goals and strengthen brand equity
• To manage the campaign budget to deliver all the marketing activities, ensure timely evaluation and efficiency against marketing investment
• To manage equity communication and ensure consistency on the articulation of equity’s desired image and position including all consumers touch points such as instore design/POP, above-the-line communication, public relationship activities, social media and all owned media platforms
• To develop a strong Integrated Marketing Plan with innovative touch points to reach and persuade target consumers with messaging based on brand positioning and strategy
• To conduct pre and post evaluation of brand and product performance to generate new product ideas and identify growth drivers of the brand
• To collaborate with cross-functions, on development and implementation of marketing programs including portfolio/pricing strategy and menu management, customer loyalty programs, balancing financial objectives and customer satisfaction/feedback
• To drive and manage marketing projects, new product development and other initiatives
• To ensure the coordination with media and printing vendors on press release, promotions and public relations related materials to be timely and the marketing/promotion materials are in high quality.

Job Requirement:

• Degree holder in Marketing, Business Administration, or related disciplines
• Minimum 3 working experience in advertising, marketing communication in F&B or retail industry
• Self-driven with can-do attitude and ability to deliver quality output
• Result-oriented with strong business acumen and numeric sense
• Excellent interpersonal and communication skills
• Interest working in the dynamic team and passionate about Japanese Culture
• High proficient in MS office particularly Excel & Powerpoint
• A senior executive role will be considered based on experience