Marketing Executive

THG; Greater London; On-site; GBP 30,000 - 40,000; Full time

Job summary

A global e-commerce group is seeking a proactive Marketing Executive to join the CRM team in London. You will manage email marketing campaigns, analyze performance metrics, and collaborate with various teams to optimize communications. The ideal candidate will have at least 12 months of experience in CRM or email marketing, strong analytical skills, and excellent copywriting abilities. This role offers a chance to be part of a dynamic team focused on growth and creativity, with opportunities for career development and various perks.

Benefits

25 days annual leave plus bank holidays

Up to 50% staff discount on THG brands

Wellbeing support including access to a GP

Qualifications

• Minimum 12 months experience in an email or CRM role.
• Strong understanding of e-commerce marketing.
• Proficiency with CRM and marketing automation tools.

Responsibilities

• Manage email marketing communications end-to-end.
• Analyze KPIs like revenue, click-through, and open rates.
• Collaborate with marketing teams for cohesive messaging.

Skills

Email marketing

Data analysis

Copywriting

Collaboration

Project management

Tools

CRM platforms

Marketing automation tools

Job description

About THG

We are THG, a global e‑commerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2,500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for?

Life at THG Beauty

We know that beauty isn’t one‑size‑fits‑all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands with a marketplace for over 1,300 third‑party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty’s ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.

Who is Cult Beauty?

Well, we’re a beauty‑obsessed team who share a common goal — to become the most trusted beauty retailer in the world! We’re all about intelligent beauty, from the way we pick our ever‑lusted-after brands to how we talk to our exceptionally savvy customers. Our Cult Community values transparency and so do we. That’s why we only sell the products that truly blow us away and publish every review on our site. To achieve this goal, we want to collaborate with individuals who have the same vision. As part of the Cult Beauty team, you’ll be encouraged to share ideas and empowered to aim for the skies. We’re a team so if we fail, we fail together and try again. We’re not just here to sell the most unbelievably amazing beauty products in the world, we also want to challenge the definition of what ‘beauty’ is and use our platform to challenge the status quo — both in our industry and society.

Why be a Marketing Executive at THG Beauty?

We’re looking for a proactive and results‑driven Marketing Executive to join the CRM team and will support the CRM Senior Manager in delivering a successful CRM growth strategy. With a commercial and creative mind, you’ll be part of a dynamic, innovative team that values creativity, collaboration, and data‑driven strategies. This is a unique and exciting opportunity to join the CRM team during a key period of growth.

As a Marketing Executive, you’ll:

• Manage the end‑to‑end process for email marketing communications, including developing, briefing, building and scheduling. Ensuring accurate, consistent and timely completion of builds.
• End‑to‑end email testing for link accuracy, spelling, grammar, legal compliance, mobile‑optimisation & deliverability.
• Create audiences and improve segmentation to maximise engagement.
• Implement campaigns including set‑up, tracking and optimisation as well as creative asset management.
• Brief creative assets, including copy, to support our campaigns and ensuring a smooth process.
• Collaborate with marketing and trading teams to ensure cohesive messaging and business alignment.
• Ideate & write compelling subject lines, utilising data & insights to drive improvements in open rates.
• Work with design team to ensure all email activities are in keeping with our brand values and guidelines.
• Work with Senior CRM Manager to manage the optimisation of our trigger and journey emails, including AB test planning, execution, and reporting.
• Monitor email KPIs including revenue, click‑through rate, open rate & conversion rate.
• Analyse campaign results, drive actionable insights and recommendations.

Insight & Reporting

• Monitor email KPIs including revenue, click‑through rate, open rate & conversion rate.
• Analyse campaign results, drive actionable insights and recommendations and communicate it clearly.
• Think of innovative ways to target, retain, and increase the value of customers.
• Propose AB tests to ensure continuous optimisation.
• Ongoing awareness of competitor activity.

Tech Development

• Uphold mobile first thinking.
• Define opportunities to improve customer experience through emails.
• Stay up to date with CRM best practice & technological developments.
• Develop & implement new automated programs with the help of other team members.

What skills and experience do I need for this role?

• Minimum 12 months experience in an email or CRM role.
• Strong understanding of e‑commerce marketing and the beauty industry preferable.
• Proficiency with CRM platforms and marketing automation tools. Good understanding of email marketing, its principals and KPIs.
• Results oriented & comfortable with data analysis.
• Excellent communication & copywriting skills.
• Collaborative mindset, with a track record of working cross‑functionally to deliver results.
• Ability to manage multiple projects simultaneously.
• Strong communication and presentation skills both written and verbally.
• A positive attitude, pro‑active and able to show initiative.
• Proven ability to work quickly and effectively whilst keeping high standards.
• Great attention to detail.
• Excellent organisational skills.

Career Development

• Access bespoke development programmes that have been designed and developed by our in‑house L&D team.
• Continued development through our upskilling programme that is delivered in partnership with an industry‑leading training provider.

Enhanced Leave

• 25 days annual leave plus bank holidays.
• Enjoy your day off on us.
• Enhanced maternity and paternity pay, depending on length of service.
• Up to 10 days compassionate leave.
• Buy back up to 3 days each year.
• Unlock 2 days volunteer leave after 12 months.

Wellbeing Support

• Access face‑to‑face and virtual appointments with our in‑house GP.
• Access our in‑house CBT therapist.
• Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.

Other Perks

• Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
• Up to 50% staff discount on THG brands.
• Know someone who would be perfect for THG? Refer them and get up to £1,000 when they pass their probation.
• Anniversary gifts when you hit 5 and 10 years of service.

Employment & EEO

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven’t heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG, please contact one of our Talent teams to discuss further.