Marketing Executive

Westcountry HR; Highweek; On-site; GBP 30,000 - 40,000; Full time

Job summary

A marketing recruitment agency in the United Kingdom is seeking a Marketing Executive to manage website content and develop a social media strategy. You will create and publish effective B2B marketing campaigns while working closely with Sales and Account Management teams. The ideal candidate will have 2-3 years of experience in B2B marketing and a proven track record of running successful campaigns. This role offers an exciting opportunity to make a significant impact in a growing company.

Qualifications

• 2-3 years of experience developing integrated B2B marketing plans.
• Experience across multiple channels and sectors.
• Proven track record in running and reporting marketing strategies.

Responsibilities

• Manage website content and develop social media strategy.
• Create and publish marketing campaigns.
• Evaluate industry events for attendance and participation.

Skills

B2B marketing strategies

Campaign management

Content creation

Social media strategy

Relationship management

Job description

Due to extensive growth in the last 12 months my Client is looking for a Marketing Executive. This is a new role so there will be a healthy mix of the creative aspects as well as the administration side of the business and there is a real tangible opportunity to make your own mark and drive your ideas forward.

You will be instrumental in managing their website content & creating and developing a company social media strategy working across multiple marketing activities including events, promotions, direct mail and campaigns to name a few.

In short, we are looking for the creation and publication of industry-based content and ad campaigns.

Training on specific industry knowledge will of course be available, and as the company grows we anticipate the role developing over time too.

Why is business marketing important to the Company?

This new internal role is driven by winning new business, and growing existing business across our broad range of clients. Our Sales and Account Management teams’ relationships with key accounts are second to none and we’re excited to be in the position to hire a marketer to support this vital business area.

The ideal candidate will provide marketing leadership supporting the Sales and Account Management teams. They will think creatively about B2B delivery to ensure we engage our clients and customers and lay the groundwork for ongoing sales.

Requirements

We are looking for:

• At least 2‑3 years of demonstrable experience developing strategies and delivering integrated B2B marketing plans to meet company targets.
• Experience working across multiple channels and sectors, demonstrating strong thinking with clear approaches to the parking sector as well as strategies that work across multiple channels which have subtly different needs and decision criteria; and ability to adapt materials between sectors and channels.
• Proven experience of conceiving, running, and reporting marketing strategies.
• Proven experience developing, scheduling and launching campaigns to find leads, and create interest, awareness and engagement.
• Work with Sales to evaluate which industry events to attend as delegates or exhibitors and to secure the best outcome for the Company at each event. This to include the creation and organisation of the stand and supporting sales collateral and post event review.
• Desire to work closely with, and develop respectful, productive and enjoyable relationships with, colleagues in Sales, Account Management and the wider team

If you feel you have the skills and desire to be my Clients new Marketing Executive then apply today, please include a covering letter with your application stating why you feel that this role is perfect for you.......