Marketing Executive

The Jockey Club; Carlisle; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading sports organization is looking for a Marketing Executive to join its team at Carlisle Racecourse. This role involves driving volume and revenue by executing targeted marketing plans, managing social media content, and collaborating with various teams. Successful candidates will have marketing experience, exceptional communication skills, and a passion for digital media. Benefits include event access for family and friends, an award-winning pension scheme, and generous annual leave.

Benefits

Free race day and music event access

Award-winning pension scheme

Healthcare cash back plan

25 days annual leave

Learning and Development resources

Discounts across various retailers

Qualifications

• Proven marketing experience with ability to drive revenue.
• Strong relationship-building skills with various stakeholders.
• Capability to execute digital marketing and media planning.

Responsibilities

• Develop and execute racecourse marketing plans.
• Produce multi-platform social media content.
• Manage budgets in line with company policies.
• Assist with the preparation of racing and non-racing events.

Skills

Understanding of marketing mix

Previous experience in a marketing role

Effective communication skills

Up-to-date with current marketing techniques

Interest in social media content

Job description

Job title: Marketing Executive

Based at: Carlisle Racecourse

Contract type: Permanent

Hours: 37.5 hours per week

About the role

We have a fantastic opportunity for a Marketing Executive to join our Small Course Team. The role would be based at Carlisle Racecourse focusing on achieving budgeted volume and revenue through the development and execution of local racecourse and fixture marketing plans for Carlisle whilst also providing marketing support for Market Rasen Racecourse.

About The Jockey Club

The Jockey Club stages thrilling sporting occasions and live events nationwide including The Grand National, The Cheltenham Festival and The Derby. Millions of people every year enjoy the special experiences we offer through racing, music, food and entertainment on racedays and beyond.

As the largest commercial group in British racing, we are guided by our mission to act for the long term good of the sport. Every penny we make goes back into racing to promote excellence within Britain’s second biggest spectator sport. Our people are what makes this possible

At The Jockey Club people are at the heart of what we do and drive our success. We are inclusive and actively seek to attract people with unique backgrounds and perspectives. Diverse, collaborative teams are pivotal to our success and support the potential and growth of all our people.

For Carlisle Racecourse, The Marketing Executive will

• Drive volume and revenue and own the development of local rracecourse and fixture specific marketing strategies and plans covering all commercial lines, admissions, and Conference & Events.
• Own the development of fixture specific marketing spend plans, adopting small course themes and innovation to optimise ROI locally.
• With guidance from the Digital marketing team ensure that the local racecourse website and app platforms stay fresh by updating content and customer journeys.
• In partnership with the national CRM, drive and develop local racecourse E Comms.
• Produce and post multi-platform social media content for use on local racecourse channels.
• Execute Carlisle Racecourse communications in line with the wider small course teams.
• Partner with the Groups Sales Manager to proactively source new groups locally.
• Partner with the local Operations Manager to book and coordinate entertainment/theming with supplier’s from set up to breakdown.
• Manage allocated budgets ensuring spend is monitored and recorded in accordance with The Jockey Club procurement policy.
• Assist with the preparation and delivery of both racing and non-racing events locally.
• Work all racedays at Carlisle Racecourse throughout the year with responsibilities including social media content and marketing initiatives.

For Market Rasen Racecourse, The Marketing Executive will

• Work closely with the Senior Marketing Executive based at Market Rasen providing support including but not limited to:
• Produce and post multi-platform social media content on Market Rasen channels.
• Complete marketing related administration tasks such as purchase ordering and website amendments for Market Rasen Racecourse.
• Submit briefs for Market Rasen Racecourse E-comms.

About you

• Understand all key areas of the marketing mix including proposition, development, media planning and digital marketing execution.
• Previous experience in a marketing role.
• Effective communicator capable of building relationships and influencing a wide range of stakeholders.
• Up to date with current marketing techniques and industry news and an interest in Social Media content.

What we offer in return

• All colleagues can go along to any of our race day or music events free of charge – along with 3 friends or family with our TeamPass Ticket scheme.
• An award-winning pension scheme provider with a generous employer contribution
• A healthcare cash back plan enabling you to claim money back on health & wellbeing services.
• 25 days annual leave
• Access to a suite of Learning & Development training resources from renowned providers
• A whole host of other benefits including free eyecare vouchers, a ride to work cycle scheme & discounts across varying retailers & services.

If you think you have everything we’re looking for and more, then we’d love to hear from you. Don’t hang around, our closing date for this vacancy is 30th January but we reserve the right to bring this forward if we have a high volume of applications.

This role may be subject to a criminal record check, standard or enhanced DBS check or BHA Suitability Check. By applying you confirm that you are happy for these checks to be c