Marketing Executive

M&S Opticians; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A retail optical brand seeks a proactive Marketing Executive to support their marketing function. You will coordinate point-of-sale orders, create engaging social media content, and maintain brand standards across campaigns. This role is ideal for marketing graduates or individuals looking for a new challenge in a fast-paced retail environment. Strong communication skills and creativity are essential, as well as proficiency in design tools like Canva. The position offers a competitive salary and various employee benefits, including pension and discount schemes.

Benefits

Competitive salary

Company pension

Company sick pay

Employee discount schemes

Qualifications

• Strong communicator with creative flair.
• Ability to manage multiple projects with tight deadlines.
• Committed to brand integrity.

Responsibilities

• Coordinate and manage point-of-sale orders.
• Respond to branch queries regarding marketing.
• Create engaging content for social media.
• Champion brand standards across marketing activities.
• Contribute ideas to brand campaigns.

Skills

Strong communication skills

Proficient in copywriting

Highly organized

Creative mindset

Experience with design tools (Canva, CapCut)

Social media engagement

Education

Marketing degree or equivalent experience

Tools

Canva

CapCut

Meta Business Suite

Job description

We are looking for a proactive and creative Marketing Executive to join the M&S Opticians team. This role is integral to supporting our marketing function, ensuring brand consistency and delivering engaging campaigns across multiple channels. You will work closely with internal teams and store colleagues to bring our brand to life and drive customer engagement.

What you will do:

• Point of Sale Management: Coordinate and manage point-of-sale (POS) orders for stores, ensuring timely delivery and brand compliance. Liaising with our print agency to manage stock levels of marketing materials.


• Branch Support: Respond to branch queries regarding marketing campaigns, promotions and available materials.


• Social media: Create and post engaging content across social media platforms, ensuring alignment with M&S Opticians brand guidelines.


• Brand Ambassador: Uphold and champion brand standards across all marketing activities and communications.


• Campaign Input & Delivery: Contribute ideas to brand campaigns and assist in their execution and delivery.


• Cross-Department Collaboration: Liaise with teams such as Finance and Professional Services to set up and deliver campaigns effectively.


• Training Support: Assist in training in store staff on marketing materials and how to use them effectively.


• Marketing Campaign Support: Regularly contribute to marketing activities across the department and provide support to the Head of Marketing and Marketing Manager.

What you bring with you:

This role is perfect for someone looking for their next marketing challenge in a fast pace, retail marketing environment, or a recent marketing graduate. You will be a strong communicator with creative flair and a passion for marketing and social media.

It would be great if you have:

• Strong communication skills with the ability to build relationships across teams.


• Proficient in copywriting with excellent attention to detail.


• Highly organised and able to manage multiple projects with tight deadlines.


• Creative mindset with a passion for brand storytelling.


• Committed to being a brand ambassador and maintaining brand integrity.


• Experience with design and editing tools such as Canva, CapCut, and social media tools such as Meta business suite or similar software is advantageous.


• Enjoys learning about and using social media platforms to engage audiences.

Benefits:

• Competitive salary


• Company pension


• Company sick pay


• Employee discount schemes