Marketing Effectiveness Analytics Manager

Haleon; City Of London; On-site; GBP 65,000 - 85,000; Full time

Job summary

A leading consumer health company in London seeks a Global Marketing Effectiveness Analytics Manager to drive improvements in investment effectiveness. The role involves supporting MMM processes, collaborating cross-functionally, and facilitating training initiatives. Candidates should have strong analytical skills and project management experience, preferably within the FMCG sector.

Qualifications

• Experience in answering business questions with actionable recommendations.
• Hands-on knowledge of syndicated data measures.
• Proven ability to work under tight timelines.

Responsibilities

• Support the delivery of quarterly cycles of MMMs.
• Drive continuous improvement and core programme development.
• Collaborate with stakeholders for MMM insights.
• Facilitate training on MMM fundamentals and tool usage.

Skills

Analytical approach

Project management

Nielsen/Circana/IQVIA knowledge

Business intelligence

Job description

Overview

Hello. We’re Haleon (formerly GSK Consumer Healthcare). A new world-leading consumer health company shaped by all who join us. Together, we’re improving everyday health for billions of people by growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. We’re building a company we’re in control of, in an environment we co-create, and with a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

About the role

We are looking for a Global Marketing Effectiveness Analytics Manager for Marketing Mix Modelling (MMM), to work within the Global Business Intelligence & Effectiveness (BIE) Team, as part of the central Consumer & Business Insights & Analytics (CBIA) organisation. MMM is a centralised, global workstream leveraging data infrastructure, standardised processes and advanced modelling to deliver performance analysis and optimisation insights and recommendations to drive improvements in investment effectiveness. This role will provide SME guidance to global, BU and local teams, and support the execution of the MMM programme by partnering cross-functionally to ensure its successful launch and adoption. The successful candidate will facilitate the end-to-end process, from data discovery to results delivery, and support the BU teams in incorporating the MMM insights and tools into their media and marketing planning.

Responsibilities

• Support the end-to-end set-up and delivery of each quarterly cycle of MMMs: This includes initial engagement and kick-off (alignment on data requirements, deadlines, owners, model scope), coordinating with the modelling vendors and offshore team on resourcing and timelines, and removing roadblocks to ensure smooth delivery.

• Support continuous improvement and core programme development: Organising and leading end-of-cycle reviews, collaborating with Data & Tech teams on data automation and new data product development, supporting the testing of new variables/approaches in modelling, facilitating delivery, tool and dashboard enhancements and the ongoing upskilling of the vendors and offshore team.

• Drive effectiveness via MMM insights and value-added deliveries: Collaborate with local and global stakeholders on key questions answered by the core MMM programme and/or ad hoc pilots, leverage MMM output to deliver annual cross-market and brand meta-analyses, and deliver quarterly reports and newsletter updates.

• Drive MMM uptake and usage via structured capability and training initiatives: Support BU and other teams with targeted training on MMM fundamentals, results, output and tool usage; facilitate cross-functional learning and knowledge transfer by leading community of experts forums and through ad hoc consultancy.

Preferred skills and experience

• Experience in applying an analytical approach to answering business questions and providing actionable recommendations, preferably within MMM.

• Knowledge of analytical practices and methodologies in the Consumer Goods Industry (FMCG) – preferably with experience working with Nielsen/Circana/IQVIA or other vendors for MMM/Price and Promo studies or other in-market studies at local level.

• Hands-on knowledge and understanding of syndicated data measures and attributes in varied data landscapes, experience in business intelligence/analysis.

• Proven ability to work under tight timelines and prioritize among multiple projects, with strong coordination and project management skills.

About Haleon and inclusion

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We are committed to creating a climate where diversity is celebrated, where people are treated with respect, and where authentic self is welcome and thrives. We believe in an agile working culture for all roles and encourage you to explore flexible opportunities with our hiring team.

As you apply, we will ask you to share some personal information, which is entirely voluntary. This helps us consider a diverse pool of qualified candidates and understand our progress toward inclusion and diversity goals. Rest assured, Hiring Managers do not have access to this information and we will treat it confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, or any other protected status.

Accommodation Requests: If you require a reasonable accommodation or other assistance to apply for a job at Haleon, please let your recruiter know with a description of the accommodations you are requesting. We will provide reasonable accommodations to support you throughout the recruitment process and keep your information confidential.