Marketing Data Analyst Team Lead

Madfish; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading marketing firm in the United Kingdom is seeking a Marketing Data Analyst to join their team. The successful candidate will analyze traffic acquisition data, improve marketing metrics, and drive company growth. The position requires a proven background in the iGaming industry with expertise in marketing KPIs and solid analytical skills. Flexible working hours, unlimited vacation days, and a competitive salary signify the company’s commitment to employee well-being and professional growth.

Benefits

Flexible working hours

Unlimited vacation days

Employee referral bonus

50% financial support for learning expenses

Wellness benefits

Co-working space reimbursement

Qualifications

• 1+ years of experience as a Marketing Analyst in the iGaming industry.
• Expertise in calculating marketing KPIs such as ROI, CLV, and CAC.
• Basic to Intermediate English proficiency.

Responsibilities

• Analyze traffic acquisition data across multiple channels and platforms.
• Identify emerging trends and patterns to inform strategic decisions.
• Provide data-driven recommendations for optimizing traffic spend.

Skills

Analytical skills

Data analysis

Critical thinking

Collaboration

SQL

Power BI

Excel

Tools

SQL

Power BI

Excel

Python

R

Job description

We are looking for a Marketing Data Analyst to join our team. In this role, you will leverage your analytical skills to optimize traffic acquisition, improve marketing metrics, and drive company growth. You will be responsible for analyzing data, identifying trends, and providing actionable insights to enhance the efficiency of marketing campaigns.

Are you ready to elevate your career in an innovative and dynamic environment that values growth and collaboration? If you’re eager to make an impact and develop your skills alongside a passionate team, we’d love to hear you! Join us, and let’s take your career to the next level together.

HOW YOU WILL MAKE AN IMPACT

• Analyze traffic acquisition data across multiple channels and platforms.
• Analyze the profitability of traffic acquisition under different purchasing models (CPA, RevShare, hybrid, etc.).
• Optimize traffic channels to ensure cost-effectiveness and sustainability.
• Evaluate the effectiveness of traffic sources to maximize ROI.
• Identify areas to reduce costs and improve budget allocation.
• Provide data-driven recommendations for optimizing traffic spend.
• Develop comprehensive reports to monitor marketing performance.
• Identify emerging trends and patterns to inform strategic decisions.
• Focus on improving key marketing metrics such as conversion rates, CTR, and ROI.
• Collaborate with the team to design and execute strategies for metric enhancement.
• Build and analyze conversion funnels to understand user behavior.
• Pinpoint bottlenecks and suggest improvements to increase conversions.

WHAT WILL HELP YOU SUCCEED IN THE ROLE

• Proven experience (1+ years) as a Marketing Analyst in the iGaming industry.
• Expertise in calculating marketing KPIs such as ROI, CLV, and CAC.
• Hands‑on experience with analytical tools like SQL, Power BI, Excel.
• Knowledge of Python or R for advanced data analysis is a plus.
• Basic to Intermediate English proficiency.
• Exceptional analytical and critical thinking skills with attention to detail.
• Ability to work in a fast‑paced, results‑driven environment.

HOW WE WILL KEEP YOU SMILING

• Flexible working hours and a remote work setup, so you can plan work around your life and not your life around work!
• Unlimited vacation days and paid sick leave—because your rest matters.
• A competitive compensation that truly reflects your skills and expertise.
• Employee referral bonus and gifts to celebrate your special occasions.
• 50% financial support for learning expenses to supercharge your professional growth!
• A positive atmosphere where you always feel respected and truly belong.
• Inspirational team‑building activities that turn colleagues into best friends.
• Wellness benefits: We’ll support your sports passions, from yoga classes to gym memberships.
• Co‑working space reimbursement to save your nerves from always working from home :)