Marketing Campaign Analyst

Michael Page; England; Hybrid; GBP 45,000 - 55,000; Full time

Job summary

A medium-sized organization in the business services sector is looking for a Marketing Campaign Analyst. The role involves analyzing marketing campaign performance, developing strategies to enhance effectiveness, and collaborating with cross-functional teams to ensure alignment with business goals. Applicants should have experience in marketing analytics, familiarity with tools like SQL, Power BI, and Google Analytics. This is an initial 6-month hybrid position offering a competitive salary between £45,000 and £55,000.

Qualifications

• Proven experience in marketing analytics and campaign performance measurement.
• Strong knowledge of tools and techniques for data analysis in marketing.
• Ability to interpret data and present actionable insights effectively.

Responsibilities

• Analyse marketing campaign performance using data-driven methodologies.
• Develop and implement strategies to enhance campaign effectiveness.
• Provide insights and recommendations to optimise marketing efforts.

Skills

Marketing analytics

Campaign performance measurement

Data analysis

Collaboration

Communication

Tools

SQL

Power BI

Google Analytics

Job description

Client Details

This opportunity is with a medium-sized organisation in the business services industry, known for its commitment to delivering high-quality services and innovative solutions to its clients. The company values expertise in marketing and campaign effectiveness to maintain its competitive edge.

Description

• Analyse marketing campaign performance using data-driven methodologies.
• Develop and implement strategies to enhance campaign effectiveness.
• Collaborate with cross-functional teams to align campaign objectives with business goals.
• Provide insights and recommendations to optimise marketing efforts.
• Monitor key performance indicators and generate detailed reports for stakeholders.
• Ensure all campaigns adhere to brand guidelines and industry standards.
• Identify trends and opportunities to improve audience engagement.
• Support the marketing team in planning and executing innovative campaigns.

Profile

A successful Marketing Campaign Analyst should have:

• Proven experience in marketing analytics and campaign performance measurement.
• Strong knowledge of tools and techniques used for data analysis in marketing.
• Comfortable using SQL, PowerBi and Google Analytics
• Ability to interpret data and present actionable insights effectively.
• Experience working within the business services industry is advantageous.
• Excellent collaboration and communication skills to work with diverse teams.
• A keen eye for detail and a strategic mindset for campaign optimisation.
• Happy to work an initial 6 month contract on a hybrid basis from Ripponden.

Job Offer

Marketing Campaign Analyst Offer:

• Competitive salary ranging from 45,000 to 55,000 per annum.
• Fixed-term contract offering a structured and focused role.
• Chance to contribute to impactful campaigns in the business services industry.