Marketing Automation Specialist

OLIVER Agency; London; Remote; GBP 40,000 - 60,000; Full time

Job summary

A marketing agency is seeking an experienced Marketing Automation Specialist for a 4-month fixed-term contract with the potential for extension. The candidate should have 6-8 years of hands-on experience in marketing automation and proven skills with Salesforce Marketing Cloud. Responsibilities include designing campaigns, analyzing data, and providing training. The position is based in London with remote flexibility available for UK-based candidates.

Qualifications

• 6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns.
• Proven experience working with Salesforce Marketing Cloud.
• Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist.

Responsibilities

• Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud.
• Analyze campaign performance data to optimize future campaigns.
• Provide training and support to internal stakeholders on marketing automation tools.

Skills

Experience with Salesforce Marketing Cloud

Marketing automation principles

Analytical skills

Excellent communication

Project management skills

Education

Bachelor's degree in Marketing or related field

Tools

Salesforce Marketing Cloud

Marketo

Knak

WhatsApp campaign management tools

Job description

About the role

We are seeking a highly skilled and experienced Marketing Automation Specialist to join our team. The ideal candidate will have a strong background in marketing automation, with a focus on hands-on experience setting up campaigns and working with Salesforce Marketing Cloud. This role requires a minimum of 3 years of experience in marketing automation, with a proven track record of success in driving business growth through automated marketing strategies.

Role

Marketing Automation Specialist (4 Month-FTC with the chance to extend)

Location

London, England, United Kingdom (Remote but must be UK based)

What you will be doing

• Design, develop, and execute multi-channel marketing automation campaigns using Salesforce Marketing Cloud, Journey Builder and other marketing automation tools
• Create and manage email marketing assets for sync to SFMC
• Collaborate with cross-functional teams to align marketing automation strategies with business objectives
• Analyze campaign performance data to optimize future campaigns and improve ROI
• Provide training and support to internal stakeholders on marketing automation tools and processes
• Assist with troubleshooting technical issues related to marketing automation platforms and integrations on Salesforce Marketing Cloud
• Develop and maintain documentation of marketing automation processes and procedures on Salesforce Marketing Cloud
• Stay up-to-date with the latest marketing automation trends and best practices

What you need to be great in this role

• 6-8 years of experience in marketing automation, with a focus on hands-on experience setting up campaigns
• Proven experience working with Salesforce Marketing Cloud
• Strong understanding of marketing automation principles, including lead scoring, segmentation, and personalization
• Experience with email marketing, lead nurturing, and demand generation
• Strong analytical skills, with ability to analyze campaign performance data and make data-driven decisions
• Excellent communication and project management skills, with ability to collaborate with cross-functional teams
• Bachelor's degree in Marketing or related field
• Experience with other marketing automation platforms, such as Marketo
• Experience with Knak, the no code email and landing page creation platform
• Experience with A/B testing and experimentation
• Experience with WhatsApp campaign management tools such as Jumper
• Certification in marketing automation, such as Salesforce Certified Marketing Cloud Specialist

Our values shape everything we do:

Be Imaginative to push the boundaries of what’s possible

Be always learning and listening to understand

Be actively pro-inclusive and anti-racist across our community, clients and creations

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.