Marketing and Commercial Director

Focus Training (SW) Ltd; London; Hybrid; GBP 55,000; Full time

Job summary

A leading education provider in the South West is seeking a Marketing and Commercial Director to drive strategic marketing initiatives and learner recruitment. The ideal candidate will lead digital transformation efforts and foster employer partnerships, contributing to significant commercial growth. This leadership role requires a strong understanding of marketing strategy and a passion for impactful education initiatives.

Benefits

Company Car

Bonus Scheme

Qualifications

• Proven leadership in marketing and/or commercial strategy.
• Commercially astute - understands pricing, profitability and customer value.
• Experience working with employers, stakeholders, and senior leaders.
• Passionate about education and driving meaningful impact.

Responsibilities

• Lead all marketing, communications, and digital campaigns.
• Drive commercial growth across our adult/professional courses.
• Overhaul our website and CRM to drive engagement.
• Build and nurture employer partnerships.
• Be a voice for our mission and values.

Skills

Leadership in marketing

Commercial strategy

Stakeholder engagement

Data analysis

Digital marketing

Job description

Salary: £55,000 + Company Car + Bonus Scheme
Location: South West - Hybrid with regular travel to sites (Plymouth, Exeter, Redruth, Bristol, Hinkley Point and nation wide)

Are you a strategic thinker with a flair for marketing, a mind for data, and a commercial edge? We're looking for a Marketing and Commercial Director to join the senior leadership team at The Focus Training Group, one of the South West's leading independent education providers.

This is a unique opportunity to shape our brand, drive learner recruitment, lead our digital transformation, and scale up our commercial training offer.

With over 1,000 learners annually across apprenticeships, adult learning, and professional development, we're ready for bold, visionary leadership to help us thrive.

Your Role

• Lead all marketing, communications, and digital campaigns.
• Drive commercial growth across our adult/professional courses.
• Overhaul our website and CRM to drive learner and employer engagement.
• Build and nurture employer partnerships that shape our future offer.
• Be a voice for our mission, values, and impact - across the South West and beyond.

About You

• Proven leadership in marketing and/or commercial strategy.
• Commercially astute - understands pricing, profitability and customer value.
• Experience working with employers, stakeholders, and senior leaders.
• Passionate about education and driving meaningful impact.