Marketing Analytics Manager

ADLIB; Bristol; Hybrid; GBP 52,000 - 62,000; Full time

Job summary

A marketing analytics firm is seeking a Marketing Analytics Manager to lead marketing performance insights and manage a team. You will develop the analytics strategy, analyze media spend, and provide actionable insights to enhance campaign performance. Excellent communication skills and a strong background in marketing analytics are essential. This role offers a salary up to £62,000, a bonus, and flexible working options.

Benefits

Bonus and competitive pension

Regular team events

Opportunities for charity initiatives

Qualifications

• Strong background in marketing analytics and media spend analysis.
• Ability to interpret data trends and deliver actionable insights to stakeholders.
• Experience managing or mentoring analysts.
• Exposure to econometrics or modelling techniques.
• Comfortable with test-and-learn strategies and campaign optimisation.

Responsibilities

• Own the analytics strategy for marketing performance.
• Analyze media spend, uncover trends, and provide actionable insights.
• Lead test-and-learn initiatives to improve return on investment.
• Guide a small team and ensure advanced modelling supports strategic decisions.

Skills

Marketing analytics

Data interpretation

Stakeholder management

Advanced Excel skills

Python or R familiarity

Campaign optimisation

Job description

We’re looking for a Marketing Analytics Manager to take the reins on marketing analytics and performance insight. You’ll work closely with senior stakeholders, guiding strategy through data‑driven decisions. This is a hands‑on leadership role where you’ll manage a small team and influence how marketing spend delivers maximum impact.

What you’ll be doing

You’ll own the analytics strategy for marketing performance, ensuring campaigns are optimised across digital, TV and social channels. Day‑to‑day, you’ll analyse media spend, uncover trends and provide actionable insights that shape future investment.

Taking a data‑driven approach, you’ll lead test‑and‑learn initiatives, helping marketing teams refine their approach and improve return on investment. You’ll manage a small team of two and you’ll guide their priorities around projects and ensure advanced modelling supports strategic decisions.

This role means plenty of collaboration, so you’ll work closely with your team. You’ll join marketing meetings, work with external media agencies and present findings to senior stakeholders. Your role is all about turning complex data into clear, practical recommendations that drive measurable results.

What experience you’ll need to apply

• Strong background in marketing analytics and media spend analysis
• Ability to interpret data trends and deliver actionable insights to stakeholders
• Experience managing or mentoring analysts
• Exposure to econometrics or modelling techniques (hands‑on coding not essential)
• Comfortable with test‑and‑learn strategies and campaign optimisation
• Advanced Excel skills; familiarity with Python or R
• Excellent stakeholder management and communication skills
• Experience working as a data specialist in a marketing team or environment

What you’ll get in return for your experience

A salary of up to £62,000 plus a bonus and competitive pension. You’ll work in the office three days a week, with flexible working and remote options the rest of the week. It’s a social, friendly environment with regular team events and opportunities to give back through charity initiatives. This is a chance to make a real impact in a business that values insight and innovation.

What’s next?

If this sounds like your next move, apply today and we’ll review asap to set up a call!