Marketing Analyst

Propel; Maidenhead; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A major B2C services company in Maidenhead is seeking a Marketing / Growth Analyst to help build the analytics foundations for the business. This role emphasizes analytical strength and a builder mindset, connecting marketing and revenue data, and turning insights into action. You will work closely with senior leadership in a dynamic environment and influence marketing and revenue decisions. The position offers competitive salary, hybrid working model, and significant career progression opportunities.

Benefits

Competitive salary with performance-based bonus

Hybrid working model

Significant career progression

Exposure to large-scale media investment

Pension and holiday allowance

Qualifications

• Strong analytical skills and commercial thinking are essential.
• Experience in various analytics environments is preferred.
• Ability to communicate technical insights to non-technical stakeholders.

Responsibilities

• Connect marketing, sales, and revenue data across customer journeys.
• Build dashboards and reporting frameworks for trading reviews.
• Turn fragmented data into clear commercial insights.
• Support attribution and spend scales as marketing grows.
• Work closely with multiple teams to implement insights.

Skills

Strong analytical fundamentals (SQL is a big plus)

Experience in marketing analytics

Comfortable working with GA4, BigQuery, Tableau

Commercially minded (revenue drivers, CAC, LTV)

Able to communicate insights clearly

Tools

GA4

BigQuery

Tableau

Job description

Marketing / Growth Analyst

I’m working with a major B2C services business going through a genuine transformation. They’re rebuilding their marketing, data, and digital capability from the ground up, with CEO-level backing, real budgets, and a clear ambition to reshape how their category is perceived.

They operate like a retail business with weekly trading rhythms, growing media investment, and a big push into D2C and digital journeys. Marketing is being built intentionally lean, technical, and hands-on.

They’re now hiring a Marketing Analyst to help build the analytics foundations from day one.

This is not a reporting-only role. This is a builder role with real commercial impact.

What you’ll be doing

You’ll sit at the intersection of marketing, data, and commercial performance, helping the business understand what is driving growth and where to invest.

• Connecting marketing, sales, and revenue data across complex customer journeys
• Building dashboards, reporting frameworks, and automated pipelines used in weekly trading and exec reviews
• Turning messy, fragmented data into clear commercial insight
• Supporting attribution, incrementality, and econometrics as broadcast and brand spend scales
• Working closely with performance, CRM, product, and data teams to turn insight into action

This is a role with genuine visibility and influence, working closely with senior leadership in a fast-moving environment.

What we’re looking for

We are open on background and seniority. What matters most is analytical strength, commercial thinking, and a builder mindset.

• Strong analytical fundamentals (SQL is a big plus)
• Experience in marketing analytics, growth analytics, commercial analytics, retail analytics, or agency environments
• Comfortable working with tools like GA4, BigQuery, Tableau, or similar
• Commercially minded – you care about revenue drivers, CAC, LTV, and performance levers
• Curious, proactive, and comfortable with ambiguity
• Able to communicate insights clearly to non-technical stakeholders

This could suit someone stepping up, or someone more experienced who wants to build something meaningful.

This will suit you if:

• You enjoy building systems, processes, and frameworks from scratch
• You like fast-paced, ambiguous environments with high ownership
• You want to influence real marketing and revenue decisions, not just report on them
• You’re happy working closely with senior stakeholders and challenging assumptions
• You prefer being in the trenches rather than producing decks for other people to action
• You’re comfortable being in the office 3 days per week in Maidenhead

This probably won’t be right for you if:

• You prefer highly structured, slow-moving corporate environments
• You want a narrow analytics remit in a large, siloed team
• You dislike ambiguity or having to figure things out as you go
• You’re looking for a remote-first role
• You want a pure data science or research role with minimal commercial interaction
• This is your first analyst role

Benefits

• Competitive salary with performance-based bonus
• Hybrid working model, with 3 days per week in a Maidenhead office
• Significant career progression as the marketing and analytics function scales
• Opportunity to build analytics capability from the ground up and influence senior leadership decisions
• Exposure to large-scale media investment and advanced measurement frameworks
• Pension, holiday allowance, and additional corporate benefits

This is a rare opportunity to join early, shape how analytics is embedded across a business, and help build the foundations of a modern marketing engine.

Please note:

• Sponsorship can’t be provided for this opportunity
• Candidates will be required to prove full existing right to work in the UK
• The successful applicant will be required to pass pre-employment checks