Mandarin Marketing Lead for China Digital and Content

University of Sheffield; Sheffield; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading university in the UK is seeking a Mandarin Speaking Marketing and Communications Officer to spearhead its efforts in the China digital market. In this role, you will craft and oversee content strategy across platforms like WeChat and Weibo, aiming to engage and grow our Mandarin-speaking audience. Ideal candidates will have strong digital marketing knowledge, a proven track record in managing campaigns on Chinese platforms, and the ability to produce captivating content. Join us to make a real impact!

Benefits

Highly competitive annual leave

Generous pensions scheme

Flexible working opportunities

Retail discounts

Qualifications

• Native or near-native Mandarin Chinese speaker.
• Experience running successful campaigns on Chinese digital platforms.
• Strong understanding of Chinese digital marketing trends.

Responsibilities

• Lead content strategy on WeChat, Xiaohongshu, and Weibo.
• Create high-quality, engaging content in Mandarin.
• Collaborate with external agencies to enhance reach.

Skills

Mandarin Chinese proficiency

Digital marketing expertise

Content creation

Social media management

Campaign management

Audience engagement

Job description

A leading university in the UK is seeking a Mandarin Speaking Marketing and Communications Officer to spearhead its efforts in the China digital market. In this role, you will craft and oversee content strategy across platforms like WeChat and Weibo, aiming to engage and grow our Mandarin-speaking audience. Ideal candidates will have strong digital marketing knowledge, a proven track record in managing campaigns on Chinese platforms, and the ability to produce captivating content. Join us to make a real impact!