London Sales Manager

Global Brands Ltd; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A prominent beverage marketing company is seeking a sales professional to drive brand visibility and maximize sales across London’s On Trade and Off Trade sectors. The ideal candidate has a proven sales record in the drinks industry, established networks, and a proactive approach to cultivating new partnerships. Responsibilities include delivering sales targets and acting as a brand ambassador. This position offers a competitive salary, health benefits, and opportunities for career progression.

Benefits

Competitive salary

Performance-based annual bonus

Travel expenses

Health and wellbeing scheme

Death in service benefits

25 days holiday

Pension

Career progression opportunities

Access to in-house Global Academy

Qualifications

• Strong knowledge of the On Trade and Off Trade beverage landscape.
• Proven track record in sales within the drinks industry.
• Ability to build new partnerships quickly.
• Commercially driven and passionate about beverages.

Responsibilities

• Drive sales growth and brand visibility in the London On Trade sector.
• Expand presence in the Off Trade market securing partnerships.
• Deliver sales targets through planning, activation, and management.
• Act as a brand ambassador ensuring product visibility.
• Record daily activity and maintain reports in Salesforce.

Skills

Sales expertise

Relationship management

Communication skills

Negotiation skills

Knowledge of On Trade and Off Trade market

Proactivity

Commercial acumen

Tools

Salesforce

Job description

Overview

The candidate will be responsible for surpassing customer sales budgets across a broad section of sales channels (On-Trade and Off-Trade), maximising sell-through of the full ABM range-including Finest Call, Re'al Infused Exotics, Master of Mixes, Cocktail Essentials, Big Buckets, and Agalima Organics-and ensuring full alignment with brand owner objectives and the overall sales strategy.

Responsibilities

• Drive sales growth and brand visibility within the London on Trade sector, cultivating strong relationships with bars, restaurants, and distributors.
• Expand and develop our presence within the Off Trade market, securing partnerships with retail, wholesale, and e-commerce channels.
• Deliver sales targets through a combination of strategic planning, market activation, and relationship management.
• Act as a brand ambassador for American Beverage Marketers, ensuring our products remain the go-to cocktail solution for professionals and consumers alike.
• Leverage insights, market knowledge, and industry networks to identify opportunities, influence decision-makers, and strengthen our market leadership.
• Record daily activity and maintain an up-to-date Daily Sales Report in Salesforce.
  London-based, with a strong knowledge of the On Trade and Off Trade beverage landscape.
• Proven track record in sales, ideally within the drinks industry.
• Established relationships and networks in both trade environments, with the ability to quickly build new partnerships.
• Commercially driven, ambitious, and passionate about mixology, hospitality, and premium beverages.
• Strong communicator and negotiator, able to thrive in a fast-paced, competitive market.
• Highly motivated to succeed in a fast-paced, competitive environment
• Hands-on and hard-working, with a proactive, can-do approach
• Flexibility as some evening and weekend work will be required to meet customer needs and drive growth across key on-trade periods and special events.
  From our founding, American Beverage Marketers set out to be the best at one thing and one thing only - cocktail mixes and ingredients.

Qualifications

• London-based, with a strong knowledge of the On Trade and Off Trade beverage landscape.
• Proven track record in sales, ideally within the drinks industry.
• Established relationships and networks in both trade environments, with the ability to quickly build new partnerships.
• Commercially driven, ambitious, and passionate about mixology, hospitality, and premium beverages.
• Strong communicator and negotiator, able to thrive in a fast-paced, competitive market.
• Highly motivated to succeed in a fast-paced, competitive environment
• Hands-on and hard-working, with a proactive, can-do approach

Benefits

• Full-time / Permanent Contract (long-term position)
• Competitive salary
• Performance based annual bonus
• Travel expenses
• Enrolment into our health & wellbeing scheme
• Death in service
• 25 days holiday
• Pension
• Opportunities for career progression within the business
• Access to our in-house Global Academy