Local Marketing Coordinator

PureGym; Leeds; Hybrid; GBP 28,000 - 38,000; Full time

Job summary

A leading fitness provider is seeking a Local Marketing Coordinator in Leeds. You will coordinate marketing campaigns for over 300 new openings and 200 refurbishments across the UK and Europe. The ideal candidate has a passion for marketing, excellent communication skills, and local marketing experience, ideally in retail, hospitality, or fitness. This is a hybrid role with opportunities for growth and development in a fast-paced environment.

Benefits

Free nationwide gym membership

Hybrid working

Personal private healthcare

25 days annual leave

Life insurance

Company pension contribution

Qualifications

• Experience in local marketing from retail, hospitality, or fitness is preferable.
• Excellent communication skills to build strong relationships.
• Ability to manage multiple projects with tight deadlines.

Responsibilities

• Build and execute marketing plans for new and refurbished gyms.
• Write media briefs for marketing activities.
• Budget tracking and invoice management.

Job description

The PureGym Way

PureGym Is The No.1 Gym Operator In The UK, And The 4th Largest Gym Operator Worldwide. With 700+ Gyms And Over 2 Million Members Across The UK, Europe & The US, We Are The Gym Where Everybody Is Welcome. We Champion Diversity And Are Committed To Providing a Workplace Where Everyone Feels Free To Be. We’re Proud To Be Recognised As a Top Institute Employer, Reflecting Our Commitment To Excellence In Employee Experience And Workplace Culture.

We Offer

• Free nationwide gym membership for you + 1
• Hybrid working
• A truly flexible working culture
• Personal private healthcare, including digital GP
• Life insurance x4
• Company pension contribution
• 25 days annual leave, plus 1 personal day
• Option to purchase additional holiday (up to 5 days)
• Great learning & development resources
• Enhanced maternity pay, paternity and adoption leave

The Role

Location: Hybrid Working- Leeds

Type: Full Time

Contract type: Permanent

Application: Closing date 4 January 2026

We are looking for an Local Marketing Coordinator to join our Marketing Team. PureGym are embarking on an ambitious growth strategy over the next few years. This role will be at the forefront; coordinating marketing campaigns across the UK and Europe to support over 300 new gym openings, over 200 refurbishments and supporting an estate of over 600 gyms across 3 countries. The role is a fantastic opportunity to gain experience in both digital and offline marketing, aimed at driving acquisitions and retention of members.

This is a hybrid working role at our Leeds office.

Key Duties Will Include

• Build and execute marketing plans to launch new gyms, support and re-launch refurbishment gyms as well as supporting open gyms with Local Marketing activity.
• Write media briefs for new and refurbished gyms, propose activity and channel mix to senior team to deliver against objectives.
• Formulate marketing plan & performance reports for clubs and senior team to showcase local marketing activity.
• Key point of contact for the existing estate providing support for them with requirements such as local events.
• Plan social media for new and refurbishment clubs, including the creation of assets.
• Manage and brief agencies and third parties such as media agencies, photographers and videographers.
• Working closely with our in-house studio on all artwork including briefing and proofreading all artwork templates.
• Maintain and update club pages on the website.
• Budget tracking & Invoice management – ensure local documents are maintained and costs controlled
• Support with the adaption of national campaigns and promotions to tailor and bring to life locally.
• Assist on ensuring brand consistency/ messaging across all local campaigns
• Monitor competitor activity and share this with the team on a monthly basis
• Review and monitor member feedback and propose initiatives to aid retention
• Any other ad hoc duties

The Person

• Is passionate about marketing and keen to learn in a fast- paced environment.
• Experience of local marketing ideally gained from retail, hospitality or fitness is preferable but not necessary.
• Excellent communication skills and can effectively build strong working relationships across marketing, agencies and other areas of a business.
• Has the ability to manage numerous projects in a fast paced environment, with the proven ability to work well under pressure and under tight deadlines.
• Has great time management and organisational skills, including good attention to detail.
• Happy to 'pitch-in' to help out the wider team as necessary.
• Has flexibility and ability to travel using own car to sites across the UK.

PureGym is proud to be an equal opportunities employer. Our company mantra is ‘Everybody Welcome’ and we are dedicated to promoting a diverse and inclusive place to work. From a hiring standpoint, we welcome applicants from all backgrounds and are committed to ensuring that our PureGym colleagues reflect the diversity of the nation as well as our millions of gym members we serve.

Join us on our mission is to bring high quality, affordable fitness to everyone, everywhere.

Please note: Applications will be reviewed on a rolling basis, and the advert may be withdrawn at any time. Early application is encouraged.