Legacy Campaign Marketing Specialist

Royal National Lifeboat Institution; Poole; On-site; GBP 30,000 - 40,000; Full time

Job summary

A prominent charity organization in the UK is seeking a Marketing Executive to join their Legacy and In Memory Giving Marketing Team. In this role, you'll plan and deliver marketing campaigns aimed at acquiring legacy pledgers through various media channels. Responsibilities include supporting campaign delivery, building relationships with stakeholders, and understanding data to inform marketing activities. Ideal candidates will have experience in fundraising marketing, excellent communication skills, and a collaborative mindset. This position plays a vital role in the charity's mission as funding from legacies supports lifesaving operations.

Qualifications

• Experience in planning and managing fundraising/marketing campaigns.
• Experience in print marketing for cold acquisition across Press Ads and Inserts.
• Proven experience of working across multiple projects to tight deadlines.

Responsibilities

• Supporting Marketing Managers to deliver marketing campaigns and fundraising activity.
• Campaign planning and administration on offline and online channels.
• Building and maintaining relationships with stakeholders and volunteers.

Skills

Planning and managing fundraising/marketing campaigns

Building strong relationships

Excellent communication skills

Understanding of legacy fundraising

Job description

A prominent charity organization in the UK is seeking a Marketing Executive to join their Legacy and In Memory Giving Marketing Team. In this role, you'll plan and deliver marketing campaigns aimed at acquiring legacy pledgers through various media channels. Responsibilities include supporting campaign delivery, building relationships with stakeholders, and understanding data to inform marketing activities. Ideal candidates will have experience in fundraising marketing, excellent communication skills, and a collaborative mindset. This position plays a vital role in the charity's mission as funding from legacies supports lifesaving operations.