Lead Specialist Salesforce Email Marketing (US Hours)

Association; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading professional organization in the UK is seeking an Email Marketing Specialist to design and implement campaigns using Salesforce Marketing Cloud. This role requires strong expertise in email marketing operations and relevant certifications. The position supports a hybrid work model and offers numerous employee benefits, including flexibility in work-life balance. The ideal candidate should have at least 2 years of experience in email marketing and be skilled in data segmentation and A/B testing.

Benefits

Healthcare benefits

Pension plan

Flexible benefits options

Employee assistance program

Qualifications

• 2 years experience in email marketing operations.
• Salesforce Marketing Cloud Certifications are required.

Responsibilities

• Develop and implement email marketing campaigns.
• Use customer data to segment audiences and tailor content.
• Monitor email marketing metrics to inform future strategies.
• Manage subscriber lists ensuring data accuracy.

Skills

Salesforce Email Specialist

Salesforce Admin

Digital Marketing

Marketing

Google Analytics

HTML5

Email Marketing

Marketing Automation

Tools

Salesforce Marketing Cloud

MailChimp

HubSpot

Pardot

Responsys

Job description

About the Role

You will design and improve email marketing campaigns within the Salesforce Marketing Cloud platform using features like Journey Builder audience segmentation and automation to deliver personalised customer experiences, analyse campaign performance and achieve our goals through targeted email communications.

You will report to the Senior Manager- Marketing Operations as an individual contributor.

You will work US hours (Eastern Standard Time) on a weekly sometimes daily basis. All applicants must expect to work off‑hours and will be renumerated accordingly.

You Will

• Develop and implement email marketing campaigns across different segments using Salesforce Marketing Cloud tools including creating email templates, designing content and setting up automated workflows. Manage full QA to ensure all links work, campaign landing pages are correct, correct rendering on main browsers and mobile devices.
• Use customer data to segment audiences and tailor email content for maximum relevance and engagement.
• Design complex customer journeys within Journey Builder to deliver personalised email sequences based on customer interactions and behaviour.
• Monitor important email marketing metrics to create insights and inform future campaign strategies.
• Work with Experience Delivery, sales and other partners to align email marketing campaigns with our goals.
• Conduct A/B testing on email subject lines, content and design elements to identify the most effective variations and improve campaign performance.
• Manage subscriber lists ensuring data accuracy and compliance with email marketing regulations (e.g. CAN‑SPAM, GDPR).
• Use a hybrid work schedule.

You Have

• Salesforce Marketing Cloud Certifications: Salesforce Email Specialist, Salesforce Admin.
• 2 years experience in email marketing operations.

How We Support You

We provide flexibility to help you achieve a good work‑life balance. You’ll be part of a global diverse team that fosters an environment of inclusion and belonging where you are valued for who you are and where you come from.

We offer benefit options in and out of the workplace including healthcare, pension plan, annual leave, parental leave and an employee assistance program. We care about our employees’ welfare and focus our benefits package on the benefits that support your wellbeing. We also recognize that everyone has different priorities so, in addition to our core benefits to support your health, we offer flexible options for you to choose benefits that are right for you, your family and your lifestyle.

We believe in non‑stop learning and are committed to investing in learning opportunities that help you reach your full potential and support your continued development.

About Us

At The Association, a Great Place to Work‑Certified company, we are transforming the accounting and finance profession. We are future‑focused, empowering the world’s most accomplished accountants to stay relevant, meet today’s demands and prepare for tomorrow’s challenges through quality education, resources and training.

#LI-Hybrid #GreatPlacetoWork

We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

Additional Information

Required Experience:

Unclear Seniority

Key Skills

Digital Marketing, Marketing, Google Analytics, Pardot, HTML5, MailChimp, Marketing Automation, Salesforce Marketing Cloud, HubSpot, Responsys, Email Marketing, Social Media Management

Employment Type

Full Time

Experience

years

Vacancy

1