Lead Social Content Creator

Updraft; City Of London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A financial services company is seeking a creative Social Content Creator to produce viral content and engage with audiences on platforms like TikTok and Instagram. The ideal candidate has 2+ years of experience, strong video skills, and a passion for internet culture. The position offers a salary between £45,000-55,000, private medical insurance, and 25 days of leave.

Benefits

Private medical and dental insurance

Workplace Nursery Scheme

25 days of annual leave + UK public holidays

Financial health and discounts via Mintago

OpenAI subscription covered

Qualifications

• 2+ years of experience in social content creation.
• Deep understanding of social platforms and their nuances.
• Strong video production and editing skills.
• Experience presenting on camera.
• Passion for internet culture and storytelling.

Responsibilities

• Plan, script, shoot, and edit standout social-first content.
• Help define and execute organic social strategy.
• Spot and leverage trends on social media.
• Collaborate with marketing teams for campaign amplification.
• Engage with followers to humanize the brand.

Skills

Social content creation

Video production and editing

Understanding of social platforms

Engagement with online communities

Tools

CapCut

Final Cut Pro

Job description

Overview

We\'re on the hunt for a Social Content Creator who lives and breathes internet culture, knows what’s trending before it hits the mainstream, and can turn complex financial topics into viral-worthy, relatable content.

This is a hands-on, highly creative role with huge scope: from memes to motion graphics, carousels to short-form video, you’ll be helping shape a brand voice that breaks through the noise and builds emotional connection.

What you\'ll be doing

• Content Production — Plan, script, shoot, and edit standout social-first content—mostly short-form video—tailored for TikTok, Instagram Reels, YouTube Shorts, and beyond. You’ll be the face and/or voice in many of them, so confidence on camera is a must.
• Platform Strategy — Help define our organic strategy across platforms: what should we post, how often, in what format? You\'ll test ideas, track performance, and pivot fast based on what resonates.
• Trendspotting — You know what sounds are peaking on TikTok and which memes are exploding on X—and how to make them relevant to our audience. You’ll keep us culturally fluent and reactive in real time.
• Campaign Collaboration — Work closely with brand, product marketing, and paid teams to amplify launches, initiatives, and events with fresh, engaging social content that complements broader campaigns.
• Community Interaction — Engage with followers, build relationships, and spark conversation. You\'ll help humanize the brand and turn comments into connections.

We\'ll consider applications from all experience levels - show us how damn creative you are, and your ability to create great video.

Qualifications

• 2+ years of experience in social content creation (agency or in-house)
• Deep understanding of what works on each social platform—and how to adapt tone and format
• Strong video production and editing skills (you know your CapCut from your Final Cut or others)
• Experience being on camera and comfortable presenting with charisma and clarity
• Obsessed with internet culture, creators, memes, and storytelling
• Ability to juggle multiple ideas and test rapidly with limited direction
• Bonus if you’ve worked in finance, tech, or for a brand with a strong social identity

Benefits

• Salary: £45,000-55,000 depending on experience
• Private medical and dental insurance
• Workplace Nursery Scheme
• 25 days of annual leave + UK public holidays
• Financial health and discounts via Mintago
• OpenAI subscription covered