Lead Product Designer

Launch Potato; North East; Remote; GBP 113,000 - 137,000; Full time

Job summary

A digital media company in the UK is seeking an experienced UX/UI Designer. You will create data-informed, CRO-optimized user experiences to drive measurable revenue across web properties. The ideal candidate has at least 8 years of experience, expertise in Figma, and excellent communication skills. This is a full-time position offering a competitive salary of $150,000 to $180,000 per year with potential for performance-based bonuses.

Qualifications

• 8 years of UX / UI experience in performance marketing lead generation or similar environments.
• Expertise in optimizing key metrics like conversion rate and revenue per session.

Responsibilities

• Drive measurable revenue and performance gains through CRO-optimized user experiences.
• Lead design projects from concept to developer hand-off.

Skills

UX / UI experience

Data-informed design

Figma

Adobe Creative Suite

A/B testing

Communication skills

Tools

InVision

Zeplin

Sketch

Job description

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data‑driven content and technology.

Headquartered in South Florida with a remote‑first team spanning over 15 countries we’ve built a high‑growth high‑performance culture where speed, ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato you’ll accelerate your career by owning outcomes, moving fast and driving impact with a global team of high‑performers.

COMPENSATION: $150,000 to $180,000 per year

This position is Contract to Hire.

MUST HAVE

• 8 years of UX / UI experience in performance marketing lead generation or a similar data‑driven environment
• Expertise in data‑informed design focused on optimizing key metrics like conversion rate (CVR) and revenue per session
• Mastery of Figma or similar wireframing / prototyping tools; fluency with Adobe Creative Suite
• Hands‑on experience collaborating with developers and executing A / B tests for CRO
• Excellent communicator with the ability to present design rationale across technical and non‑technical audiences

EXPERIENCE

8 years of UX / UI experience within performance marketing lead generation or conversion rate optimization environments.

YOUR ROLE

Drive measurable revenue and performance gains by creating data‑informed CRO‑optimized user experiences that blend strategy, aesthetics and functionality across Launch Potato web properties.

OUTCOMES

• Deliver complete test‑ready user experiences from concept and ideation through high‑fidelity prototypes and developer hand‑off backed by A / B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development and post‑test iteration
• Generate UX insights by analyzing behavioral data metrics (CVR, RPS), heatmaps and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX / CRO design leveraging both qualitative and quantitative inputs
• Collaborate closely with product engineering and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

COMPETENCIES

• Performance‑Minded: Designs with a CRO‑first lens balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative‑Driven: Doesn’t wait for direction, identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs or stakeholders—ensuring alignment and clarity
• Collaborative: Thrives in cross‑functional environments building productive relationships across design, product and engineering teams
• Mentorship‑Oriented: Shares expertise, coaches peers and helps foster a high‑performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

TOTAL COMPENSATION

Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit‑sharing bonus and competitive benefits. Launch Potato is a performance‑driven company which means that once you are hired future increases will be based on company and personal performance, not annual cost‑of‑living adjustments.

Want to accelerate your career? Apply now!

Since day one we’ve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity and inclusion.

We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.

Key Skills

InVision, Interaction Design, UX, Usability, Visual Design, Design Thinking, Zeplin, User Research, UI, iOS, Figma, Sketch

Employment Type: Full‑Time

Experience: years

Vacancy: 1

Yearly Salary: $150,000 - $180,000