Lead Commercial Geo Strategy & Insights Specialist

Dyson; Chippenham; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company in the UK is seeking a Lead Commercial Geo Strategy & Insights Specialist. This role focuses on driving Dyson’s digital presence through advanced analytics and engagement with senior stakeholders. The ideal candidate will have a strong background in data-led strategy, exceptional communication skills, and a passion for market insight. Key benefits include a performance bonus and comprehensive health coverage. Join us in shaping the future of tech.

Benefits

Performance-related bonus scheme

Competitive pension scheme

Private medical insurance

Free on-site lunches

Qualifications

• Proven experience in driving data-led strategy at scale.
• Ability to translate complex data into actionable insights.
• Strong engagement skills with senior stakeholders.

Responsibilities

• Lead the development of Dyson’s Commercial Geo Strategy.
• Work with senior leadership on strategic briefs.
• Oversee competitor monitoring and create actionable intelligence.

Skills

Data-led strategy

Exceptional communication skills

Stakeholder engagement

Analytical mindset

Tools

Adobe Analytics

Nielsen SOV

Brand Health

Job description

About Us

At Dyson we believe everything could be better. Fuelled by a frustration with things that don’t work properly and a relentless obsession with making them work better, we’ve spent the last 25 years pioneering inventions and continually improving.

We’re growing fast. And our ambition is huge. But it’s not simply about more people and more profit. Dyson is all about better ideas and new technologies. It’s about inventing the future.

Our philosophy remains the same as it was 25 years ago when James Dyson invented the first cyclonic vacuum cleaner. We remain family-owned. We don’t bow to outside shareholders or report to the stock exchange. Instead we plot our own path, unshackled from conventional thinking.

About the Role

Dyson runs on curiosity, data, and new perspectives. As Lead Commercial Geo Strategy & Insights Specialist, you’ll drive how Dyson is found and chosen in today’s digital world—using advanced analytics to guide commercial priorities and inform strategic decisions at the highest levels.

Key Responsibilities

• Commercial Geo Strategy Leadership
  Lead the development and delivery of Dyson’s Commercial Geo Strategy. Partner with iProspect, LLM vendors, and senior stakeholders to raise Dyson’s profile in fast-evolving channels. Set the strategic agenda and steer rollout plans.

• Executive Stakeholder Engagement
  Work side-by-side with the Senior Leadership Team and Executive Committee (EXCO) on strategic briefs. Provide clear, actionable insight for high-impact decision-making.

• Marketing & Insight Review Leadership
  Deliver proactive Marketing Insight Reviews with the Chief Marketing Officer, presenting data-driven analysis on emerging trends, risks, and opportunities.

• Competitive Intelligence
  Oversee and enhance competitor monitoring. Create actionable intelligence that pushes Dyson ahead of market shifts.

• Knowledge Platform Ownership
  Direct the operation and improvement of Searchable and Deepsights platforms with MLS. Ensure Dyson’s contracts deliver measurable value and enable smarter knowledge sharing.

• Integrated Data & Tool Strategy
  Maintain and evolve a holistic overview of Dyson’s data tools—Adobe Analytics, Nielsen SOV, Brand Health, GEO Analytics, and more. Seek ways to combine insights and drive smarter, joined-up decisions.

About You

• Analytical, inquisitive, and tested in driving data-led strategy at scale.

• Exceptional communicator—skilled at translating complexity into clarity and action.

• Strong stakeholder engagement—confident working across senior teams and expert partners.

• Obsessed with detail, highly organised, and adaptive in a fast-moving setting.

• Relentlessly ambitious—driven to advance Dyson’s digital strategy wherever possible.

What’s In It For You

• Play a lead role in shaping Dyson’s data-driven commercial strategy.

• Collaborate with senior leaders and industry pioneers.

• Grow skills with advanced analytics and insight platforms.

• Become central to how Dyson understands and outpaces competitors and markets.

Benefits

Financial

• Performance-related bonus scheme
• Competitive pension scheme
• Life assurance
• Discounts on Dyson machines and retail discounts
• Free bus travel to and from campus (from Bristol, Bath, Chippenham, and Swindon)

Lifestyle

• 27 days’ holiday (plus bank holidays)
• Free on-site lunches, fruit, and hot drinks
• Free on-site sports centre, gym, hair salon, and lifestyle assistance (concierge)
• Electric vehicle salary sacrifice scheme
• Ability to purchase additional holiday

Health

• Private medical insurance and dental insurance
• Employee assistance programme, digital GP, on-site physio and GP, prescription service, fertility treatment support

#LI-KH1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.