Key Account Manager : Greater Birmingham & Cheltenham

Diageo; Coventry; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading global beverage company seeks a Key Account Manager for Greater Birmingham & Cheltenham. This fixed-term role involves managing the highest value customers in the on-trade sector, driving brand growth and commercial performance. Candidates should have established commercial experience, particularly in the retail/FMCG sector, and possess advanced negotiation and customer relationship skills. Flexibility and a commitment to inclusive culture are key. Join us in creating new celebrations for consumers across the globe.

Qualifications

• Established commercial experience including on trade/account management.
• Deep understanding of influential on trade GB category knowledge.
• Passion for premium brands and strong networking abilities.

Responsibilities

• P&L responsibility for key customers in the on-trade channel.
• Lead commercial performance and growth of accounts.
• Work with brand ambassadors and marketing teams for customer engagement.

Skills

Commercial experience

Retail/FMCG sector experience

Negotiation skills

Cross-functional team relationships

Analytical skills

Job description

Overview

Job Title: Key Account Manager: Greater Birmingham & Cheltenham

This is an 11-months secondment opportunity!

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role

As a Key Account Manager, you will be operating in the highest value customers within your designated region of the On-Trade, which is critical to our total On-Trade business, unlocking our brands in the highest performance and highest potential outlets. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout the highest value and potential key outlets and strategically important customers across the area.

Role Responsibilities

• P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.
• Leading the commercial performance of the account via thorough commercial management; unlocking growth and maximising sustainable profit delivery
• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills
• Accurate forecasting, internal performance management with attention to detail, and proactive RTM and supply team connectivity to maintain brand visibility in the outlet.
• Working effectively with a Brand Activation Ambassador to coordinate key focus brand plans across the customer base.
• Collaborate on building and chipping in to the on-trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio.
• Work closely with an Brand Activation Ambassador who will support on menu creation, activations and customer engagement within your customer base.
• Work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals.
• Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth. Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours.
• Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship.

Experience / skills required

• Established commercial experience including on trade/account management.
• Retail/FMCG sector experience.
• Deep understanding of what is important to influential on trade GB category knowledge across spirits, tba and trends.
• Passion for core, premium and super premium brands, our customers & our consumers.
• Advanced negotiation and customer relationship-building skills
• Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.
• Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes
• Effectively networked, to handle multiple external customers as well as collaborating with internal partners to build value for our customers.
• Proactive and entrepreneurial mentality to grow existing and win new customers ahead of our competition

Flexible Working Statement:

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, attitudes, and more.

Ourambitionistocreatethebestperforming,mosttrustedandrespectedconsumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type : Fixed Term Contract (Fixed Term)

Primary Location: 1HQ

Additional Locations :

Job Posting Start Date : 2025-10-29