Junior Social Data Strategist

Dentsu; Manchester; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading global creative agency in Manchester is seeking a Junior Social Data Strategist to join their dynamic team. This role involves analyzing social media data to extract insights that inform brand strategies and creative directions. Ideal candidates should have a strong analytical mindset, a passion for understanding social trends, and familiarity with analytics tools. Join us in shaping compelling narratives for clients in a fast-paced environment.

Qualifications

• Strong analytical mindset with the ability to interpret data and extract meaning.
• Comfortable using social listening and analytics tools.
• Eager to learn, experiment, and grow within a fast-paced, collaborative environment.

Responsibilities

• Monitor online conversations to uncover sentiment and emerging themes.
• Identify cultural signals and audience reactions.
• Support the development of strategic reports that tell a story.
• Collaborate with teams to turn insights into ideas.
• Track emerging trends and competitive activity.

Skills

Analytical mindset

Social media passion

Clear communication

Organizational skills

Familiarity with social platforms

Tools

Brandwatch

GWI

Sprinklr

Job description

Overview

We\'re looking for a curious, culturally attuned and insight-driven thinker to join our Social Media Strategy team as a Junior Social Data Strategist. This role is ideal for someone who\'s passionate about understanding audiences, spotting trends, and using social data to shape creative and strategic thinking. You\'ll help uncover what makes people tick online—translating platform behaviors, conversations, and performance metrics into actionable insights that guide brand storytelling, content development, and campaign strategy.

Responsibilities

• Monitor online conversations to uncover sentiment, share of voice, and emerging themes.
• Identify cultural signals and audience reactions that can inform brand positioning and creative direction.
• Audience & Community Insights: Explore audience interests, behaviors, and affinities across platforms.
• Help build audience personas and map out passion points that drive engagement.
• Strategic Reporting & Storytelling: Support the development of weekly, monthly, and campaign reports that go beyond numbers—telling a story about what\'s working, why, and what to do next.
• Collaborate with strategists and creatives to turn insights into ideas.
• Trendspotting & Cultural Intelligence: Track emerging trends, platform updates, and cultural moments that brands can tap into.
• Share proactive inspiration with the wider team to fuel agile thinking and relevance.
• Competitive & Industry Benchmarking: Keep tabs on competitor activity and industry best practices.
• Surface opportunities for differentiation and innovation.
• Collaboration & Knowledge Sharing: Act as a connector between data and strategy—ensuring teams are equipped with the latest insights and platform developments.
• Contribute to brainstorms, creative reviews, and strategic planning sessions.
• A passion for social media, culture, and audience behavior.
• Strong analytical mindset with the ability to interpret data and extract meaning.
• Comfortable using social listening and analytics tools (e.g., Brandwatch, GWI, Sprinklr, etc.).
• Clear communicator who can turn insights into compelling narratives.
• Familiarity with major social platforms and how people use them.
• Eager to learn, experiment, and grow within a fast-paced, collaborative environment.
• Organised, proactive, and able to manage multiple priorities.

About Dentsu Creative

Dentsu Creative is a global creative agency network built to unlock exponential growth for clients through Transformative Creativity - a unifying force that drives innovation across people, businesses, and society. Launched in June 2022, it operates in over 145 countries and is fully integrated with dentsu\'s Media and CXM capabilities to deliver seamless, end-to-end solutions worldwide. Guided by the philosophy of "Building Brands for What\'s Next," Dentsu Creative empowers brands to navigate current challenges and prepare for future opportunities, crafting resilient, forward-thinking strategies that thrive in an ever-evolving world.

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.