Interim Marketing Strategist (3-month FTC)

Smart Energy GB; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A national energy initiative seeks a Marketing Strategist to develop strategies for engaging consumers with smart meters. The ideal candidate has 10 years of experience in strategic marketing, focusing on consumer engagement and collaboration with stakeholders. This 3-month fixed-term contract is based in London and requires strong problem-solving and marketing skills.

Qualifications

• 10 years in strategic marketing in commercial, public, or not-for-profit sectors.
• Experience in behaviour change is ideal.
• Proven consumer engagement skills.

Responsibilities

• Lead key marketing workstreams to promote smart meters.
• Engage stakeholders for proposition development.
• Translate policy into consumer engagement objectives.
• Model customer journeys with marketing insights.

Skills

Strategic marketing

Consumer engagement

Stakeholder management

Problem-solving

Critical thinking

Job description

At Smart Energy GB, we aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.

Overview

We are looking for a Marketing Strategist with around 10 years experience working in strategic marketing functions in commercial and/or public sector/not-for-profit sectors, and ideally some behaviour change experience, to join our team in our London office on a 3-month fixed-term contract. The role will involve developing robust marketing strategy for consumer engagement and bringing plans and propositions to market with appropriate insight, budget and measurement in place.

Responsibilities

• Leading key marketing workstreams to advance the uptake of smart meters and energy flexible tariffs where there is a key audience opportunity or barrier.
• Stakeholder engagement across and outside the organisation, supporting proposition development, audience strategy, messaging and media, and ensuring brand consistency in how the campaign is brought to life.
• Translating government/commercial policy and targets into meaningful objectives for consumer engagement.
• Supporting the marketing team (in partnership with the Insight & Analytics team) to model customer journeys, forecast adoption, and measure marketing activity, identifying consumer insights at each stage of the funnel.
• Creating communications architecture to support messaging grids and clear briefs.
• Preparation and briefing of creative and media agencies to develop media plans and campaign materials.
• Developing and codifying significant outputs for stakeholder engagement.
• Collaborating with stakeholders to ensure key data is utilised to best effect and that plans meet their needs.

Skills, experience and competencies

• Around 10 years in strategic marketing functions in commercial and/or public sector/not-for-profit sectors. Ideally some behaviour change experience.
• Proven track record in building and maintaining best-in-class consumer engagement.
• Natural problem solver and critical thinker, capable of spotting opportunities in complex challenges.
• Experience in developing multi-audience, multi-message marketing; translating consumer, category and cultural trends into meaningful insights to inform strategic recommendations.
• Effective stakeholder management, including comprehensive written materials, with ability to bring people together, communicate confidently, and turn ideas into persuasive and empathetic actions.
• Strong practical and pragmatic instincts balanced with a drive to deliver high-quality strategic and creative output.

To apply

Please click "apply" to be redirected to our careers page to submit your application. You will also find more information about Smart Energy GB and the benefits we offer to our employees.

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Diversity and inclusion

Smart Energy GB is an equal opportunity employer and values diversity. We use data to measure the effectiveness of our attraction and selection methods to ensure fairness and accessibility for all backgrounds.

We actively encourage applications from currently under-represented groups, focusing recruitment on ethnic minority, lower socioeconomic backgrounds, disability and gender.

Note: We request diversity information to inform shortlisting decisions with consent. If consent is given, eligible candidates from minority or lower socioeconomic backgrounds may be shortlisted for interview where they meet the essential criteria.

Please let us know how we can make our interview process or working environment more inclusive and accessible. Our offices have full wheelchair access.