Interim Marketing Analytics Director £730pd

1st Executive Ltd; London; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading recruitment consultancy is seeking an Interim Marketing Analytics Director for a major pharmaceutical client in London. This role involves leading Cx analytics strategy and product delivery, focusing on omnichannel customer engagement. Candidates should have proven leadership in analytics and customer insights. The position is hybrid, requiring 2-3 days per week onsite, with an initial duration until December 2025, possibly extending for 6 months.

Qualifications

• Proven leadership in analytics, data strategy, or customer insights.
• Strong knowledge of Cx measurement, segmentation, and omnichannel analytics.
• Ability to influence and collaborate across global and regional stakeholders.

Responsibilities

• Define and own the Marketing / Cx analytics strategy and roadmap.
• Lead the design and delivery of Cx analytics products.
• Partner with teams to ensure analytics enables omnichannel customer engagement.

Skills

Leadership in analytics

Cx measurement expertise

Omnichannel analytics knowledge

Analytics product ownership

Stakeholder collaboration

Job description

Overview

Role: Interim Marketing Analytics Director

Client: Major Pharmaceutical Organisation

Location: London hybrid - 2-3 days per week onsite

Duration: Initially to end of December 2025, scope to extend 6 months.

Key Responsibilities

• Define and own the Marketing / Cx analytics strategy and roadmap, ensuring alignment with business, digital, and data teams.
• Lead the design and delivery of Cx analytics products (e.g., measurement frameworks, segmentation, customer effort score, HCP insights).
• Partner with global, regional, and digital teams to ensure analytics enables omnichannel customer engagement.
• Collaborate with enterprise data, performance analytics, and AI colleagues to align on vision and integrate solutions.
• Act as product owner for select analytics tools, ensuring adoption and value delivery.
• Build and manage a network of third-party partners to deliver projects and ongoing operations.
• Bring external industry insights and innovation into the organisation.

Required Experience

• Proven leadership in analytics, data strategy, or customer insights (preferably in a complex or regulated industry).
• Strong knowledge of Cx measurement, segmentation, and omnichannel analytics.
• Experience with analytics product ownership and vendor/partner management.
• Ability to influence and collaborate across global and regional stakeholders.
• Passion for applying innovation and best practice in analytics to real-world challenges.

This is an urgent requirement - if interested, please apply asap and any questions, email [e-mail]