Influencer Coach

Praktika; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A growing language learning company in the UK is seeking an Influencer Coach to lead a team of micro-influencers. You will be responsible for creating engaging video briefs, managing influencer performance, and staying ahead of social media trends. The ideal candidate has 1-3 years of experience in influencer marketing, excels at communicating, and possesses strong organizational skills to handle multiple creators. Join us and help reshape the language learning experience for millions globally.

Qualifications

• 1-3 years in influencer marketing or creator management.
• Experience managing multiple creators and driving results.
• Deep knowledge of TikTok, Instagram, and YouTube.
• Strong creative instincts for writing engaging briefs.

Responsibilities

• Write briefs for micro-influencers.
• Manage and coach 20 micro-influencers.
• Source and onboard new creators efficiently.
• Stay updated on social media trends.

Skills

Influencer marketing

Social media content strategy

Creative writing

Communication skills

Organizational skills

Job description

At Praktika we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for an Influencer Coach to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

What we expect you to run

Daily Creative Direction

• Write 1–3 high-converting video briefs daily for each micro-influencer in your portfolio (20+ creators).
• Translate product value props and campaign goals into scroll-stopping content concepts.
• Balance brand consistency with creator authenticity.

Creator Portfolio Management

• Manage and coach 20 micro-influencers to consistently deliver quality content.
• Set clear performance expectations and hold creators accountable to metrics.
• Build strong relationships: motivate, guide, and solve creator problems fast.
• Optimize creator mix based on performance data (engagement, conversion, cost-per-acquisition).

Talent Sourcing & Onboarding

• Continuously source and vet new micro-influencers across platforms (TikTok, Instagram, YouTube).
• Evaluate creators for brand fit, content quality, engagement authenticity, and growth potential.
• Onboard new creators efficiently with clear guidelines and success frameworks.
• Build a waitlist of high-potential creators ready to scale.

Trend Intelligence

• Stay ahead of social media trends across all major platforms daily.
• Identify emerging formats, sounds, hooks, and narratives before they saturate.
• Translate trends into actionable briefs that feel native, not forced.

Quality Control & Approval

• Review and approve all creator videos daily before publishing.
• Provide fast, clear feedback to maintain quality standards and speed.

AI-Driven Workflow

• Use AI tools for brief generation, trend analysis, and performance insights.
• Build templates and systems that let you scale across 20 creators without bottlenecks.
• Automate repetitive tasks to focus on strategy and high-leverage coaching.

Requirements

• 1–3 years in influencer marketing, creator management, or social media content strategy
• Proven experience managing multiple creators simultaneously and driving results
• Deep platform expertise (TikTok, Instagram, YouTube) and obsessive trend awareness
• Strong creative instincts: can write briefs that inspire creators and convert audiences
• Hands‑on AI tools usage for workflow automation and content ideation
• Excellent communication skills: clear feedback, motivational coaching, fast responses
• High organizational skills to manage 20 creators and daily approvals
• Comfortable with high‑volume, fast‑paced work
• High ownership, low ego, creator‑first mentality

What Sets You Apart

• You scroll TikTok/Instagram for work AND fun, you just "get" what's happening on platforms
• You can watch a video and immediately know if it'll perform or flop
• Creators love working with you because you make them better and help them grow
• You've personally built or managed creator programs that scaled to meaningful revenue/user acquisition

Join Praktika and lead the charge in driving exponential growth and innovation.

Apply now to be part of a team that is redefining language learning for millions of users worldwide.