In-store Digital Director

Sainsbury's Supermarkets Ltd; Greater London; On-site; GBP 125,000 - 150,000; Full time

Job summary

A leading UK retailer is seeking an In-store Digital Director to develop and shape the in-store digital media proposition. This role involves leading commercial growth and strategic innovation across digital screens in stores. The ideal candidate has strong knowledge of digital advertising technology and experience in programmatic advertising. This is an exciting opportunity to leverage data and technology to enhance customer experiences in physical stores with a competitive salary and a range of benefits.

Benefits

Colleague discount

Pensions scheme

Performance-related bonus

Qualifications

• Experience in programmatic digital advertising and solution development.
• Knowledge of DOOH and in-store digital media requirements.
• Ability to manage media propositions against revenue targets.

Responsibilities

• Lead the development of Sainsbury’s in-store digital media proposition.
• Shape and own the connected in-store digital proposition.
• Partner with teams across categories and external partners.

Skills

Digital advertising technology

Programmatic advertising

Commercial modeling

Matrix leadership

Tools

DSPs

SSPs

Broadsign CMS

Job description

Salary: Competitive Plus Benefits
Location: London Store Support Centre and Home, London, EC1M 6HA
Contract type: Permanent
Business area: Nectar 360 Ltd
Closing date: 12 February 2026
Requisition ID: 400047502

We’d all like amazing work to do, and real work-life balance. That’s waiting for you at Sainsbury’s. Everything our Nectar team does is powered and fuelled by data — and by great relationships with some of the UK’s favourite brands. The Nectar 360 team focuses on developing loyalty programmes, turning amazing data into something that makes a difference, traditional media and digital. It’s like an agency-within-a-retailer, and retail media is crucial. The culture might not be what you expect either, because there’s no set-up quite like this one. The team is a real priority because it’s connected to everything the business does, and drives profitability. It’s where you can take risks, learn from them and be recognised.

About the team

At Nectar360, we’re building the UK’s most powerful insight- and data-led media services agency—creating valuable relationships between the UK’s favourite brands and their customers, helping them live well for less. Digital is a fast-growing, highly invested area of the business, and in-store digital is a key part of that growth. This is an exciting moment to join: you’ll help shape what "connected store" retail media looks like at Sainsbury’s, bringing together data, programmatic technology and great customer experiences across our physical estate.

More about the role

As In-store Digital Director (C5), you’ll lead the development of Sainsbury’s in-store digital media proposition—evolving it from today’s foundations into a fully connected in-store experience across digital screens (in-aisle, front-of-store), and over time into additional formats such as in-store devices and audio. Reporting to the Director, Offsite Digital Media & Trading, you’ll play a pivotal role in driving commercial growth, strategic innovation and technical excellence in retail media, leveraging programmatic adtech platforms and CMS technology. The role is based at the Holborn store support centre.

Day to day, you’ll shape and own the connected in-store digital proposition, ensuring alignment to the broader retail media strategy, while keeping a close eye on industry trends and competitor activity. You’ll develop and refine the commercial model with a programmatic lens—covering revenue forecasting, opportunity sizing, pricing/yield recommendations and campaign budget allocation—and you’ll oversee revenue targets and profitable campaign delivery, including third-party cost management and optimisation. On the technology side, you’ll lead the operationalisation of in-store screens for programmatic activation via adtech platforms (DSPs, SSPs/curation platforms) and Broadsign CMS, evaluating and integrating new advertising technologies to enhance targeting, delivery and measurement. You’ll partner closely with teams across retail categories, transformation, in-store delivery, client service, product, engineering, data privacy and commercial functions, as well as external agencies, brands and technology partners, to scale adoption and launch new propositions—using strong matrix leadership (this role has no direct reports).

More about you

You bring strong, hands-on knowledge of digital advertising technology and programmatic advertising, ideally including Digital Out-of-Home (DOOH) environments. You’re comfortable bridging commercial and technical conversations: you understand ad serving, programmatic platforms and CMS technologies, and can translate that into scalable propositions that work for clients, partners and in-store stakeholders. Experience working with retail, media agencies, or FMCG/GM brands is beneficial, as is the ability to navigate complex stakeholder landscapes.

You’ll thrive here if you’re analytical, organised and outcomes-focused—with the resilience, tenacity and accountability to build momentum in a high-growth area. You communicate clearly at every level, influence confidently across functions, and enjoy being hands-on when establishing something new. You’ll also take compliance seriously, partnering with data privacy colleagues to ensure campaign delivery aligns with data protection and security expectations.

• Demonstrated experience in programmatic digital advertising, including product or solution development across relevant platforms (e.g., DSPs, SSPs/curation platforms).
• Working knowledge of DOOH and/or in-store digital media environments, including the operational requirements of screen-based media.
• Ability to develop commercial models for media propositions (revenue forecasting, opportunity sizing, and pricing/yield recommendations) and manage delivery against agreed revenue targets/KPIs.
• Experience integrating or operationalising advertising technology and/or CMS solutions (e.g., Broadsign CMS) to enable scalable activation and reporting.
• Evidence of leading complex, cross-functional programmes through matrix leadership, aligning multiple internal teams and external partners to deliver new propositions

#LI-DN1

We are committed to being a truly inclusive retailer so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new — whether that’s as part of an evolving team or somewhere else across the business - and we take development serious and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits. Here are some of them:

Starting off with colleague discount, you'll be able to save 10% on your shopping online and instore at Sainsbury's, Argos, TU and Habitat, and we regularly increase the discount to 15% at points during the year. We've also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance-related bonus of up to 20% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy up to an additional week's holiday, and we provide private healthcare. We also offer other benefits that will help your money go further such as season ticket loans, interest free car loan of up to £10k, cycle to work scheme, health cash plans, salary advance (where you can access some of your pay before pay day) as well access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an Employee Assistance Programme.

Moments that matter are as important to us as they are to you which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).