Hybrid CRM & Data Strategy Lead

Medivet Group; Watford; Hybrid; GBP 60,000 - 75,000; Full time

Job summary

A leading veterinary services company is seeking a Senior CRM & Client Data Lead to drive CRM strategy and customer engagement initiatives. This role will involve leading a team to deliver data-driven insights and optimize customer journeys. The ideal candidate should have extensive experience in CRM within a B2C environment, particularly with Microsoft Dynamics CRM and GA4. The position is hybrid, requiring attendance in Watford a few days a week, and offers a collaborative work environment that values employee impact.

Qualifications

• Significant experience in senior CRM or lifecycle marketing roles in a B2C environment.
• Proven ability to develop CRM programs that enhance customer engagement.
• Hands-on experience with Microsoft Dynamics including automation and reporting.

Responsibilities

• Lead the end-to-end CRM strategy to improve customer journeys.
• Optimize lifecycle journeys from onboarding to reactivation.
• Ensure accurate and actionable customer data for personalization.

Skills

CRM strategy development

Team leadership

Microsoft Dynamics CRM

Data analysis

Customer segmentation

Tools

GA4

Microsoft Dynamics

Job description

A leading veterinary services company is seeking a Senior CRM & Client Data Lead to drive CRM strategy and customer engagement initiatives. This role will involve leading a team to deliver data-driven insights and optimize customer journeys. The ideal candidate should have extensive experience in CRM within a B2C environment, particularly with Microsoft Dynamics CRM and GA4. The position is hybrid, requiring attendance in Watford a few days a week, and offers a collaborative work environment that values employee impact.