Head of Social Media & Partnerships - REF1204

Interface Recruitment UK; Leeds; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A football-focused organization based in Leeds is seeking a Head of Social Media & Partnerships. The role involves leading social media strategies and managing influencer collaborations in a fun and dynamic environment. Candidates should have a strong background in social media marketing, a deep passion for football, and excellent communication skills. Enjoy flexible hours and competitive salary up to £60,000 plus additional benefits.

Benefits

Competitive salary

Opportunities to attend major football events

Collaborative team culture

Remote-first working with flexible hours

Regular team socials

Qualifications

• Proven experience in senior social media or influencer marketing roles.
• Deep knowledge and passion for football, especially the UK game.
• Strong verbal and written communication skills.

Responsibilities

• Lead development and execution of social media strategies.
• Oversee content planning and community engagement.
• Manage relationships with football influencers and podcasters.

Skills

Senior social media experience

Influencer marketing

Football knowledge

Data-driven mindset

Team management

Tools

Social analytics tools (Sprout, Hootsuite)

Video/audio content production

Job description

Head of Social Media & Partnerships – REF1204

Ability to lead teams & football knowledge

Contact number

01132990570

Additional Benefits

An incredible working environment - stacks of fun!

Region

West Yorkshire

Job Title: Head of Social Media & Partnerships

Location: In office – North Leeds

Salary: £Up to 60,000 + per annum (commensurable with experience)

Department: Marketing & Communications

Reports To: Head of Marketing and Managing Director

About Us

We are a fast-growing, football-focused organisation passionate about engaging fans through exciting competitions, immersive content, and unique prizes. We operate at the heart of the football community, collaborating with influencers, podcasters, and partners to grow our reach and reward our fans with exclusive and unique prizes.

Role Overview

We are seeking a dynamic and football-savvy Head of Social Media & Partnerships to lead our influencer engagement, social strategy, and partnership efforts. You’ll be instrumental in shaping our public voice, amplifying our brand through football podcasting and the influencer community, and driving awareness and engagement around our competitions and campaigns on Social Media.

You will lead and manage collaborations with internal colleagues and external partners, in this fun & fast paced, football focused organisation.

This is a brand new and key leadership role within our marketing team.

Key Responsibilities

• Lead the development and execution of a compelling, football-centric social media strategy across platforms (Instagram, TikTok, X/Twitter, YouTube, Facebook etc.)
• Oversee day-to-day content planning, storytelling, posting, and community engagement
• Monitor analytics and KPIs to continuously optimize performance and grow reach and engagement
• Influencer & Podcaster Relations
• Identify, recruit, and manage relationships with football influencers, creators, and podcasters to co-create engaging, authentic content
• Develop and manage partnership campaigns with key football voices that align with our brand and marketing objectives
• Negotiate and oversee partnership agreements and performance tracking
• Partnerships & Brand Collaborations
• Work closely with brand and commercial partners to develop joint social activations and campaigns
• Represent the organization in meetings and calls with podcast hosts, content creators, and external agencies
• Collaborate with a growing marketing team of c.5 people, including the Head of Marketing, marketing assistants, designers, and video content creators
• Mentor junior team members and ensure alignment on campaign delivery and messaging

What We’re Looking For

• You will relish the opportunity to work in a fun and fast paced environment where you will harness the spirit of the team and promote an upbeat, one team, mindset.
• Proven experience in a senior social media, partnerships, or influencer marketing role (within football, sport or entertainment)
• Deep knowledge and genuine passion for football—especially the UK game, with awareness of European and global leagues, culture, and players
• Strong network or familiarity with the football content and podcast scene
• Track record of delivering high-impact social campaigns and managing creator/influencer relationships
• Creative thinker with a data-driven mindset
• Excellent verbal and written communication skills
• Experience managing a small team and working with external partners
• Background working in football media, betting/gaming, or fan engagement platforms
• Experience using social analytics and scheduling tools (e.g. Sprout, Hootsuite, Later)
• Video or audio content production experience a plus

What We Offer

• Competitive salary: up to £60,000 +++ DOE
• Opportunities to attend major football events and network within the industry
• A passionate and collaborative team culture
• Remote-first working with flexible hours
• Regular team socials and development opportunities

To Apply:

Please send your CV and a cover note detailing relevant experience and why you’re the right fit for the role. Explain in detail your passion for football, who you support and why (don’t worry we will not discount you, we have a mixed supporter base here) and why football is the number one sport for you.

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