Head of Sales – Signage

Taylor Higson; England; On-site; GBP 60,000 - 70,000; Full time

Job summary

A leading company in the signage industry is seeking a Head of Sales to drive sustainable growth and lead a high-performing team. This role requires a strategic thinker with a proven track record in sales, excellent leadership skills, and a deep understanding of signage solutions. Join a respected brand with ample financial backing and the opportunity to make a significant impact in the market.

Qualifications

• 10 years’ experience in sales within the print and signage industry.
• Proven track record of leading successful B2B sales teams.
• Exceptional leadership, coaching, and team-building abilities.
• Deep understanding of signage solutions and display print.

Responsibilities

• Develop and execute sales strategies aligned with company growth objectives.
• Lead, manage and inspire the sales team to exceed targets.
• Build and maintain strong relationships with key clients.
• Analyse sales data and generate regular reporting for senior leadership.

Skills

Leadership

B2B Sales

Communication

Negotiation

Strategic Thinking

Customer Satisfaction

Job description

Head of Sales – Signage
Up to £70,000 Car Commission /Incentive TBD 23 days Holidays Pension
South East

We are exclusively working with a market leader in the print and signage industry, one that specialises in a wide range of signage solutions—from vehicle graphics to exterior signage and bespoke interior installations. With a strong reputation built over 30 years, its goal is to help clients stand out from the crowd through outstanding visual branding.

Backed by solid financial investment and long-term strategic vision, thew business is positioned to significantly expand its market presence—and are committed to bringing in the right individuals to help drive that success.

As Head of Sales, you’ll be a key member of the senior management team, responsible for leading and scaling the sales function to drive profitable, sustainable growth. You’ll create and implement sales strategies, mentor a high-performing team, and maintain strong relationships with key clients. This position reports directly to the Group Managing Director.

Key Responsibilities

Strategy & Planning

• Develop and execute sales strategies aligned with company growth objectives
• Conduct market and competitor analysis to identify emerging trends and new business opportunities
• Collaborate with marketing and operations to align campaign messaging and service delivery

Team Leadership

• Lead, manage and inspire the sales team to exceed individual and team targets
• Set clear KPIs and sales targets; monitor and support performance improvements
• Foster a high-performance culture through mentoring, coaching and team development

Business Development & Client Engagement

• Build and maintain strong relationships with key clients and stakeholders
• Oversee large and strategic sales opportunities, ensuring a consultative approach
• Represent FPL Signs at events, presentations and high-level meetings

Performance & Insight

• Analyse sales data and generate regular reporting for senior leadership
• Make data-driven decisions to refine processes, pricing, and approach
• Track ROI on key initiatives and optimise sales funnel performance

What We’re Looking For

• 10 years’ experience in sales within the print and signage industry
• Proven track record of leading successful B2B sales teams and delivering revenue growth
• Strategic thinker with hands-on commercial acumen
• Exceptional leadership, coaching, and team-building abilities
• Deep understanding of signage solutions, vehicle graphics, and display print
• Excellent communication and negotiation skills
• Highly organised, results-oriented, and able to work at pace in a dynamic environment
• Strong values around integrity, quality, and customer satisfaction

Why Join?

• Join a respected and established brand in the signage industry
• Play a key role in an ambitious growth journey—with the financial backing and senior-level support to make a real impact in the market
• Work alongside a talented, passionate team dedicated to innovation and quality
• Be part of a company that values sustainability, professionalism, and long-term partnerships
• Shape the future of sales within a fast-evolving business

Apply now with your CV and a short cover letter outlining your relevant experience and why you're a strong fit for this role.

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