Head of Sales - Housing

National Skills Agency; Remote; GBP 50,000 - 55,000; Full time

Job summary

A leading training provider is seeking a Head of Sales - Housing to drive growth in their housing sector portfolio. This role involves crafting sales strategies, managing employer relationships, and ensuring compliance with industry standards. The ideal candidate will have significant experience in sales and strong connections with housing associations and local authorities. The position is remote, offers a competitive salary ranging from £50,000 to £55,000, and is permanent.

Qualifications

• Proven experience in developing sales strategies and managing sales teams.
• Strong background in the housing sector, particularly with housing associations and local authorities.

Responsibilities

• Lead and grow the housing sector portfolio and sales strategy.
• Develop partnerships and maintain relationships with key stakeholders.
• Ensure compliance with ESFA funding rules and internal standards.

Skills

Sales strategy development

Relationship building

Forecasting

Team leadership

Job description

Head of Sales - Housing

Location: Remote

Hours: 37.5 per week

Salary: £50,000 - £55,000

Contract: Permanent

About Our Client

Our client is an established apprenticeship training provider delivering high-quality, employer-focused programmes. They work closely with employers to develop workforce capability through specialist, sector‑led apprenticeships and commercial training solutions.

They are committed to safeguarding, equality, diversity and ethical practice. All appointments are subject to DBS, identity and qualification checks, and appropriate online screening.

Job Purpose

You will lead and grow the organisation's housing sector portfolio, developing a strong and credible sector proposition and delivering sustainable employer and learner growth. The role is accountable for housing sales strategy, revenue generation, pipeline performance and employer relationships, while working closely with Delivery, Quality, MIS and Compliance teams to ensure high‑quality, compliant provision.

Key Responsibilities

Housing Sector Strategy & Growth

• Develop and own a clear housing sector sales strategy and a 12‑24 month growth plan.
• Shape a compelling housing apprenticeship and commercial training proposition aligned to sector workforce priorities, including leadership, housing practice, tenancy management, repairs and maintenance, compliance and customer services.
• Identify new programme opportunities and routes to market, ensuring delivery viability prior to commitment.
• Monitor housing sector trends, funding changes and competitor activity.

Sales Performance & Pipeline Management

• Deliver agreed targets for learner starts, revenue, pipeline value, conversion and retention.
• Lead forecasting, pipeline governance and CRM discipline, ensuring accurate and timely reporting.
• Personally manage major opportunities and strategic accounts through the full sales lifecycle.

Strategic Accounts & Partnerships

• Build long‑term relationships with housing associations, local authorities, ALMOs, contractors and managing agents.
• Develop strategic partnerships and framework routes to market.
• Lead or support bids and tenders where required.
• Represent the organisation at housing sector events, forums and networking opportunities.

Employer Experience & Internal Alignment

• Build trusted, senior‑level employer relationships.
• Ensure a high‑quality, transparent and consultative sales experience with realistic expectations.
• Lead effective sales‑to‑delivery handovers and proactively manage delivery risks in collaboration with internal teams.

Compliance & Ethical Sales

• Ensure all sales activity aligns with ESFA funding rules, safeguarding requirements and internal compliance standards.
• Maintain clear audit trails and champion ethical, learner‑focused and employer‑led selling practices.

Leadership & People Management

• Lead, coach and develop the housing sales team.
• Build team capability in consultative selling, housing sector knowledge and compliance‑led sales.
• Recruit and scale the team in line with agreed business growth plans.

Data Protection and Equal Opportunity

Paul Feldman is the National Skills Agency Data Protection Officer. Your data will be stored until notice is given by you for it to be removed. Our Data Protection Policy will be forwarded to you on request.

National Skills Agency Ltd is acting as an Employment Agency in relation to this vacancy and is an Equal Opportunities employer – we welcome applicants from all backgrounds.