Head of Sales

Dewynters; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading entertainment agency is seeking a Head of Sales to drive the sales strategy and lead a dynamic team. You will be responsible for analysing sales trends, managing client relationships, and inspiring the sales team to achieve ambitious targets. The role requires exceptional leadership and strategic thinking skills, with a focus on collaboration and innovation. You'll enjoy benefits such as flexible working, 25 days holiday, and private health insurance after three years.

Benefits

Company pension scheme

Private health insurance after 3 years

Flexible / Hybrid working

Complimentary theatre/entertainment tickets

Cycle2Work Scheme

25 days holiday, increasing with service

Access to monthly Cognitive Behavioural Therapy

Complimentary theatre/entertainment tickets

Qualifications

• Proven ability to lead and inspire teams in a fast-paced environment.
• Strong analytical skills to drive sales strategies from data insights.
• Experience in managing relationships with high-level stakeholders.

Responsibilities

• Define and execute sales strategy across multiple channels.
• Lead and develop the sales team to enhance performance.
• Build and maintain relationships with key clients and partners.
• Monitor industry trends and competitor activities.

Skills

Leadership

Sales Strategy Development

Relationship Management

Data Analysis

Project Management

Communication Skills

Creativity

Job description

About Us:

Our clients include Disney Theatrical Productions, The Royal Shakespeare Company, The Book of Mormon, Moulin Rouge! The Musical, Hyde Park Winter Wonderland and Love Supreme.

We’re passionate about theatre and live entertainment. Our team is driven by a shared commitment to creativity, collaboration, and results. We craft attention‑grabbing, award‑winning campaigns that make an impact in the ever‑changing world of entertainment. As a part of our team, you will be immersed in a culture that values ambition, curiosity, and kindness.

Our Pillars

• Passion: Our love for theatre and live entertainment drives everything we do.

• Creativity: We develop innovative campaigns that captivate audiences in today's attention economy.

• Connection: We build strong relationships within the industry to foster growth and success.

• Results: We support our clients in achieving their artistic and commercial objectives.

Our Values

• Ambition: We set high standards and strive to exceed them, both individually and as a team.

• Collaboration: We embrace diverse talents and perspectives to create stronger outcomes.

• Curiosity: We are constantly asking questions and exploring new ideas to improve our work and our industry.

• Kindness: We foster a positive, respectful, and inclusive work environment where everyone can thrive.

Role Overview

As Head of Sales, you will lead the team’s workflow and workload to ensure their success, while driving the sales strategy across our multi‑faced campaigns.

You will analyse sales trends across seasons, production types, and venues, providing strategic guidance on how these trends impact both direct sales and those of external partners, such as ticketing agencies.

You will manage and nurture key relationships with clients, venues, sales partners, and technology providers to enable the successful execution of our strategy.

In addition, you will help position the company against the competition, identify growth opportunities, develop the team’s expertise, and provide hands‑on support when shows require additional sales focus.

As Head of Sales and part of the Heads of Department Team, you will report into the Head of Account Management fortnightly to:

• Share relevant client, personnel, company and industry information with the LG & HOD Team.
• Provide suggestions and feedback on agency initiatives, strategy and direction for the business

• Be influential in defining and cultivating an inclusive and welcoming culture for all employees of Dewynters

• Encourage positive and successful collaboration between the agency's teams

• Where appropriate, encourage and cultivate collaboration across relevant Miroma agencies

Your Responsibilities

Your specific role within the agency is detailed below. Aside from these you may also be required to assist across other areas of the agency.

• Define and execute the overall sales strategy across all channels, including advance, mid‑term, late/in‑week sales, groups, education, and tourism (domestic and inbound), ensuring alignment with the company’s business objectives.

• Lead, inspire, and develop the sales team, driving high performance, career development, and learning opportunities, while fostering a culture of collaboration, innovation, and accountability.

• Build and maintain senior‑level relationships with venues, clients, sales partners, and technology providers, positioning the company as a trusted strategic partner and ensuring campaigns deliver maximum impact.

• Serve as Dewynters’ expert on ticketing, pricing, and systems, advising on complex strategies across a diverse portfolio of venues and productions, and keeping ahead of emerging technologies and customer journey trends.

• Collaborate closely with the Insights, Account Management, and Media teams to provide high‑level sales intelligence, leveraging audience, market and competitor insights to inform strategic planning and campaign development.

• Monitor industry trends, competitor activity, and consumer behaviour at a macro level, using this intelligence to shape business positioning, growth initiatives and new market opportunities.

• Analyse sales trends across seasons, production types, and venues, using these insights to inform strategic decisions for both direct and partner‑led campaigns.

• Drive audience development and new business growth, both through direct sales channels and via sales partners, identifying and implementing innovative approaches to expand revenue streams.

• Oversee campaign and departmental budgets, ensuring financial efficiency, ROI and strategic allocation of resources.

• Lead the strategic planning and review of sales projections, sharing insights across teams and ensuring alignment with client and company objectives.

• Contribute to new business development and pitch strategy, providing senior‑level input, supporting team members and ensuring high‑impact presentations for potential clients.

• Ensure robust reporting and performance tracking across campaigns, providing actionable insights and recommendations to senior stakeholders and clients.

• Represent Dewynters at industry events, performances and networking opportunities, strengthening relationships and raising the organisation’s profile.

• Maintain a balanced, strategic stance with all partners, ensuring decisions are made in the best interest of the company, clients and productions.

Behaviours and Skills

• Lead and inspire your team, clients and external partners fostering a high‑performing, motivated and collaborative culture.

• Commercially and creatively minded, with the ability to design and execute innovative, results‑driven sales campaigns that deliver revenue and growth objectives.

• Strategic thinker, able to translate insights from audience, market and competitor data into actionable plans and long‑term sales strategies.

• Excellent project management and organisational skills, with meticulous attention to detail in overseeing complex, multi‑channel campaigns.

• Agile and adaptable, able to think on your feet, juggle competing priorities and solve complex problems with creative solutions.

• Outstanding interpersonal, communication and presentation skills, able to influence and build trust with senior stakeholders, clients and partners.

• Exceptional relationship management skills, with extensive knowledge of sales partners, ticketing systems, venues and the commercial opportunities they present.

• Data‑driven and commercially astute, leveraging insights to guide decisions, optimise campaigns and identify new business and growth opportunities.

• Collaborative and inclusive leader, able to work cross‑departmentally to ensure cohesive messaging, aligned strategy and effective execution across the organisation.

• 25 days holiday, increasing by one day after 3 years’ service to a maximum of 30 days (excluding Christmas shut down)
• Flexible / Hybrid working
• Company pension scheme
• Private health insurance after 3 years’ service
• Medicash
• Access to monthly Cognitive Behavioural Therapy
• Enhanced maternity and paternity packages
• Life assurance
• Season ticket loan
• Cycle2Work Scheme
• Complimentary theatre/entertainment tickets