Head of Product Marketing — ABM & Growth Lead

Tetrapak; Reading; Hybrid; GBP 70,000 - 95,000; Full time

Job summary

A global packaging solutions company is looking for a skilled Head of Product Marketing to lead B2B digital marketing efforts. This role involves generating sales leads through strategic digital marketing and account-based marketing initiatives. Candidates should have a Bachelor's degree in a related field and over 7 years of experience in B2B marketing. Excellent communication skills, proficiency in Salesforce Marketing Cloud, and the ability to lead a team are essential. Competitive compensation and flexible working arrangements are offered.

Benefits

Opportunities for development and training

Flexible working arrangements

Diversity and inclusion initiatives

Market-competitive compensation

Qualifications

• Minimum 7 years of experience in B2B digital marketing lead generation.
• Ability to develop frameworks for account-based marketing.
• Proven leadership skills to build a high-performing team.

Responsibilities

• Develop and execute digital marketing strategies for lead generation.
• Implement account-based marketing strategies for high-value accounts.
• Create marketing GTM for quick transactional selling.

Skills

B2B digital marketing experience

Communication skills

Leadership skills

Ability to create in Adobe, Canva, etc.

Fluency in English

Education

Bachelor’s degree in Marketing, Business Administration, or related field

Tools

Salesforce Marketing Cloud

Job description

A global packaging solutions company is looking for a skilled Head of Product Marketing to lead B2B digital marketing efforts. This role involves generating sales leads through strategic digital marketing and account-based marketing initiatives. Candidates should have a Bachelor's degree in a related field and over 7 years of experience in B2B marketing. Excellent communication skills, proficiency in Salesforce Marketing Cloud, and the ability to lead a team are essential. Competitive compensation and flexible working arrangements are offered.