Head of Product Marketing

Tetra Pak; Greater London; On-site; GBP 80,000 - 110,000; Full time

Job summary

A global leader in sustainable packaging solutions is seeking a Head of Product Marketing in Greater London. This role focuses on B2B digital marketing and lead generation strategies. Ideal candidates will have over 7 years of experience, a marketing degree, and the ability to lead a team while effectively communicating strategies. Market competitive compensation and flexible working arrangements are offered.

Benefits

Opportunities for development and training

Innovative company culture

Market competitive compensation

Flexible working arrangements

Qualifications

• Over 7 years of B2B Digital Marketing experience in lead generation programmes.
• Proven ability to develop and implement frameworks for Account Based Marketing.
• Fluency in written and spoken English is mandatory.

Responsibilities

• Develop and execute digital marketing strategies for lead generation.
• Plan and implement Account Based Marketing strategies.
• Create Marketing GTM for transactional selling.

Skills

B2B Digital Marketing experience

Strategic thinking

Communication skills

Leadership

Proficiency in Marketing Automation tools

Education

Bachelor's degree in Marketing or Business Administration

Tools

Salesforce Marketing Cloud

Adobe

Canva

CapCut

InShot

Job description

What you will do

As a Head of Product Marketing, you will be prioritizing B2B digital marketing to effectively develop strategies to generate sales leads. This role requires both strategic thinking and hands‑on execution.

Main responsibilities

• B2B Digital Marketing for lead generation: Develop and execute on digital marketing strategies for lead generation and pipeline velocity acceleration.
• Strategy for Account Based Marketing: Plan and implement, in collaboration with markets, ABM strategies for specific high‑value accounts or cohorts. Track and analyse the performance of the initiatives, providing regular reports and insights to stakeholders.
• Product Marketing for transactional sales: Create the Marketing GTM to approach transactional selling with speed and efficiency, supporting the sales teams to close deals quickly, with minimal touchpoints, and focused on high volumes.

We believe you have

• Minimum a Bachelor's degree in Marketing, Business Administration, or a related field.
• Over 7 years of B2B Digital Marketing experience in lead generation programmes.
• Proven ability to develop and implement frameworks for Account Based Marketing.
• Proficiency in Marketing Automation tools, preferably Salesforce Marketing Cloud / Account Engagement. Having a Salesforce certification is an advantage.
• Experienced leader that is able to build a high performing team.
• Excellent communication skills, focused on clarity and assertiveness, together with the ability to effectively convey ideas.
• Ability to create in Adobe, Canva, CapCut and / or InShot are considered an advantage.
• Fluency in written and spoken English (mandatory).

If you believe you tick the boxes, even if not all, we would love to receive your application!

We Offer You

• A variety of exciting challenges with ample opportunities for development and training in a truly global landscape.
• A culture that pioneers a spirit of innovation where our industry experts drive visible results.
• An equal opportunity employment experience that values diversity and inclusion.
• Market competitive compensation and benefits with flexible working arrangements.