Head of Performance Media

SCL Education Group; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading educational organization is seeking a Digital Marketing Manager to build and execute innovative strategies across digital media channels, such as ECRM, email marketing, and Google Ads. The ideal candidate is hands-on, filled with creativity, and possesses a strong data-driven approach to enhance learner engagement. This role is pivotal in transforming traditional educational advertising into memorable digital content that resonates with students, parents, and employers. Join us in reshaping the education marketing landscape.

Qualifications

• Hands-on experience in digital marketing.
• Ability to create engaging content.
• Experience with online acquisition and retention strategies.

Responsibilities

• Build and deliver digital marketing strategy.
• Optimize paid and owned media channels.
• Collaborate with brand, content, and commercial teams.

Skills

Digital marketing strategy

ECRM

Email marketing

Paid social (TikTok, Meta)

Google Ads

Creativity

Data-driven precision

Job description

The Digital Marketing Manager will help build and deliver the strategy, and optimisation of SCL Skills paid and owned digital media channels including ECRM, email marketing, paid social (TikTok, Meta), and Google Ads.

This is a hands‑on, high‑energy role for someone who wants to change the way an industry does marketing – turning traditional education advertising into powerful, scroll‑stopping content that connects with learners, parents, and employers.

You’ll combine creativity with data‑driven precision to drive acquisition, engagement, and retention across all SCL divisions, supporting both new learner recruitment and the growth of existing audiences. Working closely with our brand, content, and commercial teams, you’ll build campaigns that move people and move the needle.

Disability Confident

About Disability Confident

A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high‑volume, seasonal and high‑peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non‑disabled people. For more details please go to .

We believe that everyone owns potential; its inside us all waiting to be discovered.

We are a post‑16 further education provider delivering high‑quality education, inspired through sport.

With over 20 years’ experience in the industry, we have evolved to become the home of sports education for 16‑18‑year‑olds. We are on a journey to set the standard for sports education that truly inspires young people to succeed and helps current and future generations of sports professionals to unlock their potential.

We are proud to teach, motivate and develop more than 3,000 learners in real sports environments every year nationwide helping them on their journey to the next steps in their career.