Head of Performance Marketing (Remote-UK/EU)

Poseidon Music Ltd; Birmingham; Remote; GBP 80,000 - 120,000; Full time

Job summary

A global entertainment company is seeking a Head of Performance Marketing to lead a team and drive profitable growth through strategic marketing initiatives. This fully remote role focuses on maximizing ROAS across multiple channels including Meta, TikTok, and Google Ads. The ideal candidate has extensive experience in performance marketing, managing substantial budgets, and leading high-performing teams. Enjoy a competitive salary and the chance to make a meaningful social impact through entertainment.

Benefits

Competitive base salary

Performance-based commission

Up to 35 days of Paid Time Off

Qualifications

• 7+ years in performance marketing, with 3+ years in leadership roles.
• Proven success managing $3M+ annual media budgets.
• Deep expertise in Meta advertising and channel diversification.

Responsibilities

• Own the end-to-end performance marketing strategy and P&L.
• Lead and mentor a team of media buyers and analysts.
• Maximize ROAS while scaling to new channels.

Skills

Leadership

Analytical skills

Meta advertising expertise

Performance optimization

Channel diversification

Tools

Snowflake

Google Ads

TikTok Ads

Job description

Head of Performance Marketing

Full-Time | Fully Remote | UK/EU Time Zones Only

Drive Real-World Change Through Entertainment

Join our mission to create meaningful social impact through the power of immersive entertainment. We've sold over 1.4 million tickets across 10 countries, with operations doubling every year — and we’re just getting started.

We’re looking for a strategic, data-driven performance marketing leader to help us scale to new heights — expanding our channel mix, strengthening our Meta performance, and driving profitable, sustainable growth across the globe.

About Us

We’re a fast-growing global entertainment company ($14M revenue, 60+ team members) creating immersive experiences that drive real social change.

Our customers don’t just buy tickets — they become part of something bigger. We’re ambitious, impact-driven, and entering a new phase of growth — evolving from a Meta-dominant marketing machine into a fully diversified, analytics-powered global brand.

The Opportunity

We’re seeking a Head of Performance Marketing to lead our high-performing team of 6+ media buyers and analysts. You’ll take ownership of our $6M–$12M annual media budget, managing campaigns across 100+ cities worldwide.

Your primary focus will be to maximize ROAS, sustain our exceptional Meta results, and accelerate diversificationacross TikTok, Google Ads, and emerging channels. You’ll be hands-on in strategy, leadership, and optimization — partnering closely with the CEO and CMO to shape Poseidon’s next stage of global expansion.

What You’ll Do

Strategic Leadership

• Own the end-to-end performance marketing strategy and P&L for a $6M–$12M+ annual ad budget.
• Lead, mentor, and scale a team of 6+ media buyers and analysts, fostering a high-performance culture.
• Partner with CEO/CMO to define growth goals, performance benchmarks, and diversification strategies.
• Oversee marketing stack upgrades (Snowflake, CDPs, advanced attribution), pushing the boundaries of martech innovation.

Performance Optimization

• Maximize ROAS and efficiency across all channels, maintaining Meta excellence while scaling alternatives.
• Lead channel diversification — testing and scaling TikTok, Google Ads, and other emerging platforms.
• Implement advanced measurement, attribution, and incrementality testing.
• Continuously improve conversion rates, customer acquisition costs, and lifetime value (LTV).

Growth & Innovation

• Scale proven acquisition models to new markets, demographics, and audiences.
• Develop repeatable frameworks for creative testing, audience segmentation, and budget allocation.
• Launch innovative campaign formats, funnels, and channels to unlock new growth.
• Partner cross-functionally with Creative, Product, and Analytics teams to deliver cohesive campaigns.

What We’re Looking For

Essential Experience

• 7+ years in performance marketing, with 3+ years in leadership roles
• Deep, hands-on expertise in Meta advertising — you know more than most CMOs
• Proven success managing $3M+ annual media budgets
• Experience scaling consumer brands (ideally entertainment, events, or experiential sectors)
• Strong analytical skills, including attribution modeling and incrementality testing

Diversification Expertise

• Hands-on experience with TikTok Ads, Google Ads, and other paid platforms
• Proven track record of channel diversification and reducing platform dependency
• Experience with programmatic, connected TV, or advanced digital channels (preferred)

Leadership & Strategic Thinking

• Experience building, leading, and mentoring high-performing teams
• Ability to balance day-to-day optimization with long-term strategic vision
• Exceptional communication and presentation skills for senior leadership
• High emotional intelligence, adaptability, and collaborative leadership style
• Experience in fast-paced, high-growth environments

Nice to Have

• CRO (conversion rate optimization) experience
• International marketing experience
• Ticketing or event marketing background
• Passion for the arts, creativity, and social impact
• Familiarity with advanced martech stacks (Snowflake, CDPs, data enrichment, AI tools)

What We Offer

• Competitive base salary + performance-based commission tied to company success
• Opportunity to drive real social change through art and entertainment
• Equity opportunities as we continue our growth journey
• Work with a passionate international team spanning 12 countries
• Fully remote, fully flexi-time role in a supportive, kind company culture
• Up to 35 days of Paid Time Off per year
• Direct influence on strategy, systems, and scale in a rapidly expanding global company

Key Performance Indicators (KPIs)

Success in this role will be measured by your ability to grow revenue, improve efficiency, and lead a high-performing team. You’ll know you’re thriving when:

• ROAS Excellence: Channel ROAS meets or exceeds targets while maintaining profitability.
• Diversification Success: Dependency on Meta decreases as new platforms achieve measurable scale.
• Budget Stewardship: Ad spend is allocated efficiently, delivering maximum return across channels.
• Team Performance: Media buyers and analysts consistently hit goals under your leadership.
• Attribution Accuracy: Advanced measurement models provide reliable insights across the funnel.
• Growth Impact: Acquisition scales across new cities and audiences with stable or improving CAC.
• Innovation: New tools, platforms, or testing frameworks are successfully introduced and adopted.
• Cross-Functional Alignment: Marketing, Creative, and Product teams operate in sync toward shared KPIs.

Ready to Make an Impact?

If you’re excited about combining world-class performance marketing with meaningful social impact, and want to get in early with a company leading a brand-new industry, we’d love to hear from you.

Please include:

• Your CV, highlighting relevant experience and results (ROAS, diversification, team scale)
• A brief cover letter explaining why this role excites you
• Examples of successful channel diversification or team scaling initiatives

Equal Opportunity Employer

Poseidon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.