Head of Media Planning

Lime Talent Ltd; London; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Head of Media Planning to join a high-growth branded food company in London. This hybrid role involves developing and optimizing the media strategy, managing agency partnerships across a £5m+ budget, and leading a small team. Ideal candidates will have a strong background in media planning within consumer brands, alongside strong analytical and leadership skills.

Qualifications

• Proven track record in media planning and buying, ideally within FMCG or consumer brands.
• Deep knowledge of the media landscape, channel performance, and cost dynamics.
• Strong analytical mindset with experience turning data into actionable insights.

Responsibilities

• Build and execute an annual media strategy and channel plan.
• Manage agency partnerships to deliver impactful campaigns.
• Lead media planning and buying across TV, digital, and OOH.

Skills

Media planning and buying

Analytical mindset

Stakeholder management

Communications skills

Team leadership

Job description

Overview

Position: Head of Media Planning

Location: London (Hybrid – 3 days in the office)

Contract: Full-time

Salary: £70,000–£80,000 + Benefits

Lime Talent is partnering with a high-growth branded food company as they continue their UK expansion. With major investment going into brand building and media activation, they’re hiring a Head of Media Planning to lead the development, optimisation and measurement of their paid media strategy. You’ll manage a small team and collaborate with best-in-class media and creative partners to deliver campaigns that drive brand growth.

The role

Reporting to the Director of Brand & Marketing, you’ll take full ownership of the media strategy across all paid channels. You’ll be responsible for planning, tracking and analysing performance, maximising return on investment, and ensuring media plays a central role in the brand’s long-term growth.

What you’ll do

• Build and execute an annual media strategy and channel plan, aligned to brand and commercial goals.
• Manage agency partnerships to deliver impactful, insight-led campaigns with strong ROI across a £5m+ budget.
• Lead media planning and buying across TV, digital, OOH and partnerships, optimising the channel mix.
• Oversee campaign measurement, reporting and post-campaign analysis; present insights and recommendations to senior leadership.
• Work closely with brand and creative teams to ensure media and creative strategies are fully integrated.
• Lead, coach and develop two direct reports, building future capability in the team.

About you

• Proven track record in media planning and buying, ideally within FMCG or consumer brands.
• Deep knowledge of the media landscape, channel performance and cost dynamics.
• Strong analytical mindset with experience turning data into actionable insights.
• Skilled in managing agencies, budgets and senior stakeholder relationships.
• Collaborative and adaptable leader with excellent communication skills and attention to detail.
• Thrives in a fast-paced, high-growth environment.