Head of Marketing - Shuffle Finance

Up World; Greater London; On-site; GBP 60,000 - 75,000; Full time

Job summary

A cutting-edge finance platform in London is seeking a Head of Marketing to own and scale its B2C growth engine. You will lead the marketing strategy to significantly increase app users, drive engagement, and manage a small team. The ideal candidate has strong experience in B2C marketing and a proven ability to scale user bases. This role offers a competitive salary and flexibility in a fast-paced environment.

Benefits

£60k–£75k salary DOE

20 days holiday + winter shutdown + bank holidays

Cycle to work scheme

12 'work from anywhere' days a year

Qualifications

• Proven track record of scaling user bases from tens of thousands upwards.
• Comfortable with various marketing strategies and hands-on execution.
• Experience in a fast-paced startup environment.

Responsibilities

• Own the marketing strategy to grow from 18k to 100k+ users.
• Define and optimise acquisition, activation, retention and referral KPIs.
• Lead CRM across email, push, and in-app.
• Build and improve referral, rewards, and segmentation strategies.
• Manage paid performance via freelancers.

Skills

B2C marketing experience

User base scaling

CRM and lifecycle management

Influencer acquisition

Tools

Customer.io

Job description

About Shuffle

Shuffle is a fast-growing circular finance platform supporting the UK’s best hospitality venues and rewarding customers through our consumer app. We’ve launched in Manchester, Liverpool and Glasgow, with more cities on the way, backed by £4m from top-tier VCs.

We’re building a high-performing, in-person team in London and are now hiring our first senior marketing leader.

The Role

We’re looking for a hands‑on Head of Marketing (for our consumer app) to own and scale our B2C growth engine - from strategy to execution. Reporting to the co‑founder, you’ll drive app downloads, activation and engagement, build our CRM and lifecycle programmes, and test new channels to make Shuffle the go‑to rewards app for hospitality.

You’ll lead a small team, work with freelancers, and collaborate closely with product, data and ops.

What You’ll Do

• Own the marketing strategy to grow from 18k to 100k+ users.
• Define and optimise acquisition, activation, retention and referral KPIs.
• Lead CRM across email, push and in‑app (Customer.io).
• Build and improve referral, rewards and segmentation strategies.
• Oversee social, content, influencers and affiliate programmes.
• Manage paid performance via freelancers (Meta, TikTok).
• Run local and city‑launch marketing, partnerships and OOH.
• Bring a test‑and‑learn, data‑driven approach while staying scrappy.

Who You Are

• Experienced B2C marketer with strong consumer app or marketplace experience.
• Proven at scaling user bases from tens of thousands upward.
• Skilled in CRM, lifecycle, segmentation and retention.
• Comfortable with influencer/micro‑creator acquisition and referral growth.
• Happy in a fast‑paced startup and confident switching between strategy and hands‑on execution.

What We Offer

• £60k–£75k salary DOE.
• Chance to own the marketing function.
• Key role in our growth and city‑launch playbook.
• 20 days holiday + winter shutdown + bank holidays.
• Cycle to work scheme.
• 12 “work from anywhere” days a year.
• Shoreditch (office‑based, WFH Wednesdays)