Head of Marketing - B2B WealthTech

Excelsior Search - Capital Markets Fintech Recruitment & Executive Search. Americas - EMEA - APAC.; City Of London; Hybrid; GBP 80,000 - 110,000; Full time

Job summary

A leading fintech recruitment firm is seeking a financial technology marketing leader to develop and execute the EMEA marketing strategy. This role involves leading a team and managing the marketing mix to drive growth and success in a high-growth environment. Ideal candidates will have a strong B2B marketing leadership background in financial services and the ability to influence key stakeholders.

Qualifications

• Experience in a B2B marketing leadership role at an enterprise technology company.
• Ability to manage and build a marketing team of 2+ reports.
• Expertise in content, digital, product, and demand generation marketing.

Responsibilities

• Develop and execute the EMEA marketing strategy for the fintech.
• Lead go-to-market strategies for new solutions and markets.
• Manage the full marketing mix including content and campaigns.

Skills

B2B marketing leadership

Team leadership

Go-to-market expertise

Content marketing

Demand generation

Job description

Overview

Are you a financial technology marketing leader with an entrepreneurial streak, who would relish the opportunity and challenge of developing and executing the EMEA marketing strategy for a fintech? Joining this investment fintech company at the forefront of technological change for some of the worlds’ largest financial institutions, you’ll push forward your marketing career with a winning company in a marketing leadership role where you’ll have a direct impact on growth and future success.

Excelsior has been engaged to conduct a search for this innovative investment technology company on a great growth trajectory with additional funding rounds, looking to build out a first class marketing team in line with the strengths of this modern ambitious company. This is a unique career marketing leadership opportunity to join a fast-growing investment fintech, with tier 1 banks, insurance companies, asset managers and wealth managers as clients for their enterprise next generation digital platform.

They have made good progress with their marketing and already have a mid-level manager, but this is a newly created role for a marketing leader to “take things up a notch”, take the marketing reigns, and revise and execute the marketing strategy as they feel fit, including building out a team around them. This will include go-to-market strategies for new solutions, market areas and geographies, and as you’d expect your team will cover the full marketing mix from the strategic – business drivers, positioning, solution messaging and value propositions, through to tactical operations – content, campaigns, demand generation, events and PR etc. Working in partnership with the Chief Revenue Officer and his enterprise sales team, great chance to get involved in this company’s next chapter of growth to help build something special.

Responsibilities

• Take ownership of developing and executing the EMEA marketing strategy for the fintech, with responsibility for building and leading a marketing team.
• Lead go-to-market strategies for new solutions, market areas and geographies.
• Manage the full marketing mix: strategic business drivers, positioning, solution messaging and value propositions, through to content, campaigns, demand generation, events and PR.
• Partner with the Chief Revenue Officer and the enterprise sales team to align marketing with revenue goals.

Qualifications

• Experience in a B2B marketing leadership role at an enterprise technology company selling into the financial services vertical, ideally wealth management/wealthtech.
• Experience line-managing a small marketing team (2+ reports) and a track record of building and leading teams.
• GTM expertise with a solid mix of content, digital, product, demand generation and communications marketing; ABM experience is a plus for high-value, long sales cycle enterprise solutions.
• Strong personal motivation to contribute to a dynamic, high-growth entrepreneurial team culture and the ability to pick up new and unique market solutions.

Opportunity

Great career opportunity for a high-calibre marketing leader to join a high-growth fintech, working closely with the senior management team to develop and execute the company’s marketing strategy. This person can make the role their own, have impact, and reap professional and personal rewards in a high-growth capital markets technology company that recognises the value of marketing to future global success.

Location

Hybrid - London area

Keywords

• marketing, marketing director, head of marketing, marketing manager, VP Marketing, growth marketing, account based marketing, management, team leadership, go to market, branding, product marketing, digital marketing, content marketing, demand generation, lead generation, marcomms, wealth management, fintech, banking, banks, financial markets, capital markets, securities industry, investment banks, asset managers, brokers, digital transformation