Head of Marketing Analytics: Data-Driven Growth

Michael Page; Leeds; Hybrid; GBP 75,000; Full time

Job summary

A growing B2B services firm in the Greater Leeds area is seeking a Head of Marketing Analytics to lead the marketing data strategy. The successful candidate will drive insights that enhance decision-making, team management, and campaign performance. Candidates should possess strong SQL skills and experience with BI tools. A competitive salary of up to £75,000 is offered alongside hybrid working. This role allows for significant impact on a growing international framework.

Benefits

Competitive salary up to £75,000

Hybrid Working

Opportunity for international development

Qualifications

• Approximately 5+ years' experience in data and analytics, supporting lead generation.
• Proven leadership experience in marketing analytics and business intelligence.
• Experience in high growth organizations, preferably PE-backed SME.

Responsibilities

• Define and deliver the marketing intelligence roadmap.
• Enhance customer data through acquisition and quality initiatives.
• Lead customer insight and analytics to optimize strategies.

Skills

Leadership in marketing analytics

Strong SQL skills

Experience with BI tools (Power BI, Google Data Studio)

CRM and marketing automation knowledge

Customer segmentation expertise

Tools

Salesforce

Dynamics

HubSpot

Job description

A growing B2B services firm in the Greater Leeds area is seeking a Head of Marketing Analytics to lead the marketing data strategy. The successful candidate will drive insights that enhance decision-making, team management, and campaign performance. Candidates should possess strong SQL skills and experience with BI tools. A competitive salary of up to £75,000 is offered alongside hybrid working. This role allows for significant impact on a growing international framework.