Head of Marketing – Accreditation & Benchmarking

Lipton Media; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A global media business is seeking a Head of Marketing for their accreditation and benchmarking division in Greater London. The successful candidate will be responsible for leading a marketing strategy to drive significant revenue and mentoring a marketing team. You must have at least 5 years of B2B marketing experience and a record in analytics and sales collaboration. This role offers a hybrid working model and competitive compensation.

Qualifications

• Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events.
• Experience leading a marketing team.
• Experience working with sales teams.
• Significant experience in analysing data and converting it into meaningful insight.
• Significant experience in Analytics tools (e.g., Google Analytics).
• Experience in all marketing channels; IT literate with MS Office, advanced Excel required.

Responsibilities

• Devise and deliver a marketing strategy across four streams.
• Drive revenue beyond £10m in benchmarking and awards.
• Empower and mentor a team of up to six marketers.
• Measure marketing success against annual and long-term growth targets.
• Work closely with Commercial and Renewals Directors and Head of Research.

Skills

B2B marketing experience

Leadership in a marketing team

Sales team collaboration

Data analysis

Google Analytics

Owned, earned, and paid marketing channels

IT literacy

Advanced Excel skills

Job description

Head of Marketing – Accreditation & Benchmarking

Global media business seeks a talented Head of Marketing to lead across their accreditation and benchmarking business.

Aligned with the business strategy set by the Managing Director, you will have responsibility for devising and delivering a marketing strategy across four streams to drive revenue beyond £10m in benchmarking and awards, £2m in client marketing solutions, £2m in subscriptions, and £1m in events.

HybridContract – 1 Year
London

You will have extensive experience in B2B benchmarking and accreditation businesses with a track record of revenue growth, overseeing the delivery of awareness and lead generation campaigns for over 35 Awards and Rankings programs across 11 leading brands.

You will have an entrepreneurial, results‑orientated approach to marketing and bring innovative ideas to the table. You’ll empower and mentor a team of up to six marketers to adopt this mindset, evolving the structure to optimise their skills and meet the objectives of the business.

As a commercially‑minded marketer, you will be responsible for measuring marketing success against annual targets and longer‑term growth targets, working closely with the Commercial and Renewals Directors, and Head of Research to deliver insights that shape the direction of travel. You’ll be confident interfacing with senior stakeholders and communicating marketing concepts with a commercial lens.

Experience & skills required:

• Minimum 5 years B2B marketing experience in accreditation and benchmarking, subscriptions, client marketing, and events
• Experience leading a marketing team
• Experience working with sales teams
• Significant experience in analysing data and the ability to convert data into meaningful insight
• Significant experience working in Analytics tools (e.g. Google Analytics)
• Significant experience in owned, earned and paid marketing channels; IT literate; MS Office, advanced Excel, required