Head of Marketing

Klipboard; Leeds; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A leading SaaS platform provider in Leeds is seeking a Head of Marketing to drive revenue growth through strategic demand generation initiatives. This leadership role combines strategic thinking with hands-on execution to manage the entire marketing funnel, focusing on generating high-quality pipeline contributing to revenue targets. The role emphasizes collaboration and creativity in a flexible hybrid work environment. Ideal candidates will have a proven track record in B2B demand generation and marketing analytics.

Benefits

Competitive salary package

Comprehensive benefits package

Performance-based incentives

Regular team events

Modern office environment

Qualifications

• Proven track record of scaling demand generation programmes in B2B SaaS.
• Experience managing large marketing budgets and generating ROI.
• Strong analytical skills with a background in data-driven marketing.

Responsibilities

• Develop and execute a comprehensive demand generation strategy.
• Design integrated campaigns to generate qualified leads.
• Establish key performance metrics and report on marketing effectiveness.

Skills

Demand generation strategy

Paid media management

Lead generation

SEO

Data analysis

Tools

HubSpot

Google Ads

Semrush

Job description

\"At Klipboard we've introduced a flexible hybrid work policy, where employees spend three days in the office and two days working from home. This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work.\"

Klipboard FSM is revolutionising how field service businesses operate across the globe. Our powerful SaaS platform equips field teams with the digital tools they need to schedule jobs, manage assets, complete forms, invoice, and deliver exceptional service - all from one seamless solution.

From fast-moving startups to global field service providers in sectors like facilities management, equipment rental, fire & security, and utilities, our customers rely on Klipboard to grow smarter and operate more efficiently. With offices in the UK, Ireland, The Netherlands, South Africa, Kenya, and North America - we're growing rapidly and taking our impact global.

As our Head of Marketing, you'll be responsible for driving Klipboard's revenue growth through strategic demand generation initiatives. You'll own the entire marketing funnel - from brand awareness and lead generation through to pipeline acceleration and customer acquisition - working across paid and organic channels to deliver measurable business results.

This is a leadership role that combines strategic thinking with hands‑on execution. Reporting directly to our Marketing Director and working alongside our partner company RAM which is made up of 5 specialists, you'll be accountable for generating high‑quality pipeline that directly contributes to revenue targets. You'll work at the intersection of creativity and commercial performance, using data‑driven insights to optimise every stage of the buyer journey.

Key Responsibilities

Demand Generation Strategy

• Develop and execute a comprehensive demand generation strategy across paid and organic channels (PPC, SEO, content marketing, social media, email campaigns, events)
• Own the marketing funnel and drive continuous improvement in conversion rates at each stage
• Design and implement multi-touch attribution models to measure campaign effectiveness and ROI
• Establish quarterly and annual pipeline and revenue targets in partnership with sales leadership
• Build and optimise lead scoring models to ensure marketing delivers sales‑ready opportunities

Campaign Management & Execution

• Design and execute integrated campaigns that generate qualified leads and accelerate pipeline velocity
• Manage paid media strategy and budget allocation across platforms (Google Ads, LinkedIn, Meta etc)
• Develop sophisticated nurture programmes that move prospects through the buyer journey
• Create compelling offers and conversion-focused landing pages that drive response
• Test, iterate, and scale successful campaigns based on performance data

Sales Enablement & Alignment

• Partner closely with sales leadership to ensure marketing activities align with revenue goals
• Develop sales enablement materials that support deal progression and close rates
• Implement feedback loops to continuously improve lead quality and sales conversion
• Establish clear SLAs between marketing and sales teams
• Provide regular reporting on pipeline contribution, lead quality, and revenue impact

Content & SEO Strategy

• Oversee content strategy that drives organic traffic and supports demand generation objectives
• Partner with the Marketing Director on SEO initiatives, including keyword research, technical optimisation, and performance tracking
• Ensure content effectively communicates value propositions and addresses customer pain points at each funnel stage
• Leverage tools like HubSpot, Semrush, GA4, and marketing automation platforms to optimise performance
• Maintain brand consistency while adapting messaging for different audiences and channels

Team Leadership & Development

• Foster a culture of experimentation, data‑driven decision‑making, and continuous improvement
• Manage team workflows, priorities, and professional development
• Build cross‑functional relationships across the business to drive marketing effectiveness

Analytics & Reporting

• Establish and track key performance metrics across all marketing activities
• Provide regular reporting to executive leadership on pipeline generation, campaign performance, and marketing ROI
• Use data insights to inform strategy, budget allocation, and tactical decisions
• Implement tools and processes for accurate marketing attribution and performance measurement

Skills, Knowledge And Experience

Essential Experience & Skills

• Proven track record of building and scaling demand generation programmes in B2B SaaS or technology companies
• Demonstrable success in generating qualified pipeline and contributing to revenue targets
• Strong expertise in paid media strategy and management (Google Ads, LinkedIn, programmatic)
• Deep understanding of full‑funnel marketing and conversion rate optimisation
• Experience leading and developing high‑performing marketing teams
• Proficiency with marketing automation platforms (Pardot, HubSpot etc)
• Strong analytical skills with experience in attribution modelling and performance measurement
• Excellent understanding of SEO principles and content marketing best practices
• Budget management experience with ability to demonstrate ROI

Preferred Qualifications

• Experience marketing to trades, field service, or job management industries
• Knowledge of B2B enterprise and mid‑market sales cycles
• Familiarity with account‑based marketing (ABM) strategies
• Experience with marketing analytics tools (GA4, Semrush, Looker, Tableau)
• Understanding of demand generation in global or multi‑regional contexts
• Track record of implementing successful marketing technology stacks

Personal Qualities

• Strategic thinker with strong commercial acumen and business understanding
• Results‑driven leader who can balance strategic planning with tactical execution
• Excellent communicator who can influence across all levels of the organisation
• Data‑oriented decision‑maker who combines analytical rigour with creative problem‑solving
• Entrepreneurial mindset with ability to thrive in a fast‑paced, high‑growth environment
• Strong project management skills with ability to manage multiple priorities simultaneously
• Collaborative leader who builds effective cross‑functional relationships

Why Join Klipboard?

Growth & Impact

• Significant investment in team and marketing budget provides substantial resources to drive results
• Join during an exciting growth phase with expanding global presence
• Direct impact on revenue and business growth with clear accountability
• Opportunity to build and scale a demand generation function from strong foundations
• Shape marketing strategy for a company transforming field service management worldwide

Culture & Environment

• Work with a highly experienced and entrepreneurial leadership team
• Collaborative, fast‑paced environment focused on innovation and customer success
• Hybrid working arrangement (3 days in our Leeds office, 2 days working from home)
• Autonomy to test, learn, and drive meaningful change
• Investment in professional development and career progression

Benefits

• Competitive salary package commensurate with experience
• Comprehensive benefits package
• Performance‑based incentives tied to pipeline and revenue targets
• Regular team events and social activities
• Modern, well‑equipped office in central Leeds

Klipboard is an equal opportunity employer and welcomes applications from all qualified individuals.

As a global company, we value and respect the diversity of our workforce, aiming to empower everyone to embrace each other's differences. We are committed to creating an inclusive workplace where diversity, equity, and inclusion are integral to our company and culture. We recognize the benefits of a diverse workforce, where creativity and valuing differences enable us all to thrive and sparks innovation.