Head of Market Insights

L'Oreal; Camden Town; On-site; GBP 70,000 - 90,000; Full time

Job summary

A global beauty leader is seeking a Head of Market Insights to drive analytics and market intelligence in the UK & Ireland. This role requires strong expertise in market research and data analysis, alongside effective leadership skills, to optimize strategies for sustainable growth. Candidates should have a solid background in business analytics and the ability to communicate insights effectively across teams. Comprehensive benefits and learning opportunities available.

Benefits

Private medical and dental insurance

Discounted gym memberships

Enhanced family leave

Qualifications

• Strong experience in market research or marketing data analysis.
• Expertise in business analytics and brand strategic challenges.
• Ability to motivate and unite cross-functional teams.

Responsibilities

• Utilize market data to identify growth opportunities.
• Translate analysis into strategic recommendations.
• Provide ad hoc analysis to various departments.

Skills

Market research

Data analysis

Leadership

Communication

Business analytics

Tools

Business Intelligence

Data governance

Job description

Head of Market Insights

Overview

Are you a visionary insights leader ready to shape the future of beauty? L'Oréal UK & Ireland's dynamic Consumer & Market Insights (CMI) team, a strategic pillar of our Chief Digital Marketing Officer (CDMO) division, is seeking an exceptional professional. Here, you'll transcend traditional data analysis, harness market and consumer intelligence to drive sustainable, ethical growth, forge a competitive advantage, and strategically influence every facet of our iconic brands across all divisions.

Responsibilities

• Market Data Management & Analysis: Utilize distributor and consumer panels to decode the performance of the group, the competition, and identify growth opportunities.
• Decision Support: Translate your analysis into strategic recommendations and concrete action plans for both operational teams and top management.
• Business Partnering: Provide detailed ad hoc analysis to various departments (marketing, sales, e-commerce, etc.) acting as their key point of contact for market insights.
• Market Expertise Development: Become an expert on the UK and Ireland Beauty market, strengthening your technical skills (data management, dashboarding) in collaboration with internal and external partners.
• Market Vision & Forecasting: Develop forecasts for the UK and Ireland market (categories, channels, competition) within the framework of the 3-year plan and financial cycles.
• Data Transformation: Lead data management and analytics projects alongside IT teams to optimize market coverage and automate analyses.
• Stakeholders & Collaboration: Engage with Country General Manager and Management Committee; collaborate with marketing, sales, e-commerce, and media teams to steer performance and develop strategies; work with Finance and Sales Forecasting teams for sell-in/sell-out data reconciliation and panel data integration; partner with L'Oréal's data/IT/analytics teams and manage relationships with market data providers (Nielsen, Circana, Kantar, Profitero, etc.); collaborate with regional and global teams.
• People & Leadership: Manage a team of 6 talents (4 Market Insights Managers, 1 intern and 1 apprentice).

Qualifications

• Strong experience in market research/marketing data analysis in the UK or internationally, gained within a Marketing Department and/or Market Research Institutes.
• Expertise in business analytics, strong marketing and commercial acumen, and in-depth knowledge of brand and product strategic challenges.
• Natural leadership, excellent communication and interpersonal skills, ability to unite and motivate cross-functional teams.
• Passion for new technologies and data, experience in data management (governance, project management) and data analytics (dashboarding, BI, AI, Machine Learning).

What We Offer

• Industry-leading benefits package with money-saving offers, private medical and dental insurance, discounted gym memberships, onsite mental health support, enhanced family leave, and up to 4 weeks of paid fertility leave.
• Share options and an enhanced pension plan; up to 60% discount on iconic brands (YSL, CeraVe, Armani, Kiehl\'s, Garnier).
• Learning opportunities with leadership programs, month expert talks, and ongoing development.

About Us

L'Oréal is present in 150 markets on five continents. For more than a century, L'Oréal has devoted itself to "Create beauty that moves the world"; it is the industry leader with €29 billion consolidated sales. We solve complex challenges at scale while staying committed to making the world more inclusive and better for everyone and our planet. Our Corporate Division supports the 4000+ strong workforce in the UK & Ireland, offering visibility over our 4 Divisions and a dynamic environment where you can shape the future of beauty.

How we recruit: We are committed to a diverse, equitable and inclusive environment. We welcome difference and are dedicated to inclusive employment practices regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability.