Head of Growth Marketing

Attio Ltd; City Of London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A tech-driven CRM company is seeking a Head of Growth Marketing to lead customer acquisition efforts. This senior role requires 12+ years of growth marketing experience in B2B and expertise in scaling growth functions. The ideal candidate will manage demand generation strategies and ensure effective marketing across multiple channels, driving measurable growth for mid-market customers. This position offers a dynamic environment focused on innovation and results.

Qualifications

• 12+ years of experience in growth marketing.
• Ability to design strategies for mid-market customers.
• Experience in building and scaling growth functions.

Responsibilities

• Lead and scale demand generation across channels.
• Design and optimise paid acquisition campaigns.
• Develop lifecycle marketing programmes.

Skills

Growth marketing experience

Mid-market B2B expertise

Leadership in scaling growth functions

Data-driven thinking

Exceptional communication

Inspiring leadership

Job description

Overview

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Attio is on a mission to redefine CRM for the AI era. We're building the first AI-native CRM - designed for the most ambitious go-to-market teams. We recently announced our $52M Series B, led by GV (Google Ventures), with support from Redpoint, Balderton, Point Nine, and 01A. Our team thrives on solving complex technical challenges, delighting our users, and setting a new standard for the industry.

About the role

Our Marketing team shapes how the world sees and experiences Attio. We think strategically, move fast, and obsess over quality - from acquisition to brand to product marketing. We experiment constantly, craft clear narratives, and focus relentlessly on what drives growth.

We\'re looking for a Head of Growth Marketing to lead Attio\'s growth efforts - focusing on customer acquisition and reporting to the VP of Marketing. This is a senior, high-impact role suited to a proven B2B growth leader with experience driving results in mid-market environments, complementing Attio\'s strong foundation in SME and start-up growth.

What you\'ll do

• Lead the Growth Engine: Own and scale Attio\'s demand generation strategy across paid, organic, and lifecycle channels - building a sophisticated, data-driven growth engine that targets and converts mid-market customers.
• Drive Paid Acquisition: Design, launch, and optimise multi-channel paid campaigns (search, social, display, and beyond) that deliver measurable acquisition, ROI, and pipeline growth in a B2B context.
• Build Organic Growth Loops: Experiment with and scale community, referral, and LLMO strategies to fuel sustainable, organic growth.
• Develop Targeted Programmes: Create and manage audience-specific initiatives (e.g. start-up programmes, affiliate partnerships, and mid-market outreach programmes) that expand reach and accelerate adoption.
• Optimise Lifecycle & Retention: Develop lifecycle marketing programmes that drive activation, conversion, and engagement across the funnel - ensuring efficient acquisition and retention of mid-market accounts.
• Champion Conversion Optimisation: Collaborate with the marketing site team to lead pre-activation CRO experiments, and partner with Product to drive post-activation optimisations that improve conversion and engagement.
• Scale a High-Performing Growth Function: Build, mentor, and scale a cross-functional growth organisation - spanning performance, lifecycle, and data - while leading cross-departmental initiatives that align Marketing, Sales, and Product around shared growth goals.
• Measure, Forecast & Report: Own growth analytics and performance reporting, partnering with Finance to track and forecast key KPIs such as sign-ups, sales pipeline, CAC, and ROI, ensuring full transparency and accountability.

What you\'ll bring

• Extensive Growth Marketing Experience: 12+ years of experience in growth marketing, with a strong track record of success across paid, organic, and owned channels within B2B tech or product-led organisations.
• Mid-Market B2B Expertise: Proven ability to design and execute strategies that target mid-market customers - ideally within product- or technology-focused firms - and demonstrated success driving growth for companies with 500-1,000+ employees.
• Leadership in Scaling Growth Functions: Deep experience in building and scaling B2B growth marketing functions, including defining strategy, leading cross-functional initiatives, and operationalising growth at scale.
• Full-Funnel Strategic Insight: Comprehensive understanding of social, CRO, and lifecycle marketing, with bonus points for LLMO or AI-native marketing experience.
• Product-Led Growth Mindset: Proven success driving adoption and revenue in PLG environments through experimentation, activation, and data-led optimisation.
• Analytical & Data-Driven Thinking: Advanced ability to analyse data, extract insights, and build actionable strategies grounded in experimentation and measurable impact.
• Exceptional Communication & Collaboration: A clear communicator and collaborative partner across Finance, Product, Sales, and Marketing teams, able to align diverse stakeholders around shared outcomes.
• Inspiring Leadership: A proven track record of leading high-performing teams, fostering growth, accountability, and innovation while delivering exceptional results.

What does the hiring process look like?

• Initial conversations
  • 30-minute introductory call with a member of our Talent team
  • 30-minute introductory chat with our VP Marketing
  • 30-minute discussion with our Product Marketing Lead

• Core interviews
  • This stage includes four 30-minute conversations with key stakeholders, designed to explore your approach, experience, and leadership style from different perspectives.
  • You\'ll meet with our Head of Finance, VP Marketing, COO, and VP Sales - each discussion covers a distinct area with minimal overlap.
  • We typically schedule these conversations on the same day or within 24 hours to create a smooth, cohesive experience - similar to a modern "on-site" stage.

• Final stage
  • 30-minute closing conversation with our CEO
  • Optional team meet-and-greet (on request)
  • Offer call (if it\'s a mutual fit)