Head of Growth Marketing

Wikifarmer Marketplace; City Of London; On-site; GBP 78,000 - 92,000; Full time

Job summary

A global agricultural platform is seeking a Senior Marketing Leader to drive brand visibility and customer acquisition through innovative strategies. This role requires extensive digital marketing experience and success in leading high-performing teams in startup environments. The candidate will build and execute impactful campaigns and optimize performance across multiple channels, contributing to the company's mission of empowering farmers.

Benefits

Performance-based bonus

Private medical insurance

Generous holiday allowance

Unlimited access to Coursera

Qualifications

• Experience building and scaling a platform in a startup environment.
• Hands-on skills in digital marketing across major acquisition channels.
• Proven record of leading and mentoring teams.

Responsibilities

• Execute marketing strategies for rapid customer growth.
• Lead online and offline campaigns for engagement.
• Oversee content strategy to establish authority.

Skills

Digital marketing expertise

Team leadership

CRM strategy

Fluent English

Growth hacking

Tools

HubSpot

Job description

Overview

Created by Petros and Ilias in 2017, Wikifarmer is a global platform with the mission of empowering farmers by educating them and offering them access to the open market to sell their products at fair prices.

In a nutshell

As a senior leader at Wikifarmer, you will be at the forefront of brand building and customer acquisition, shaping the way we attract, engage, and retain our audience across the marketplace, pricing insights, library, and academy. This role is not limited to traditional marketing - it is about harnessing growth hacking strategies to find innovative, data-driven, and scalable ways to drive exponential growth.

Your influence will extend into product, sales, and beyond, ensuring every touchpoint of our growth strategy is aligned, optimised, and impactful. You will inspire and lead cross-functional teams, fostering collaboration while launching bold initiatives that accelerate brand visibility and customer conversion. By combining creativity with experimentation, you will turn growth hacking into a competitive edge - fueling Wikifarmer’s mission, strengthening our brand, and setting the course for our future success.

Day-to-day responsibilities

• Build and execute marketing strategies that spark rapid customer growth and elevate Wikifarmer’s brand visibility.
• Lead compelling campaigns - online and offline - to drive engagement and measurable results.
• Oversee all content strategy, making Wikifarmer the go-to authority with high-impact, repeatable formats.
• Engineer delightful, memorable journeys at every customer touchpoint.
• Accelerate digital channel performance - SEO, SEM, social, and more - for qualified leads and sales.
• Generate a steady pipeline of top-quality leads, optimising cost per MQL.
• Drive non-marketplace revenue and expand reach for Wikifarmer’s library, academy, and insights products.
• Launch new content ideas and grow Wikifarmer’s library impact with authoritative, audience-winning concepts.
• Promote and curate high-quality user-generated content to strengthen brand presence and community engagement.
• Uncover and scale bold growth hacks across all Wikifarmer business lines (marketplace, insights, library, academy).
• Inspire teams in both marketing and the library, nurturing high performance and collaboration.
• Direct budget and resource decisions to maximise ROI across every marketing initiative.

Experience and requirements

• Demonstrated success in building and scaling a platform from scratch within a startup environment, either as a founder or as a marketing leader with significant ownership.
• Extensive digital marketing expertise, with hands-on experience across all major acquisition channels in marketplaces, SaaS, or tech settings.
• Proven track record of leading, mentoring, and growing high-performing teams.
• Deep experience in CRM strategy and execution, ideally in high-growth or product-led contexts.
• Fluent English is required; proficiency in an additional language is highly valued with Spanish preferred.
• UK or EU based

Nice to have experience

• Industry expertise within food, agriculture, or related verticals.
• Proven success managing both online and offline marketing channels.
• Advanced proficiency with HubSpot.
• Experience implementing AI-driven marketing automations and tools.

What we can offer

• Salary is dependent on location and experience: For the UK from £85k per year + 10% performance based bonus, which is adjusted accordingly for other locations.
• Private medical insurance for you and your family.
• 24 days annual holiday + flexible public and national holidays.
• Unlimited access to Coursera for L&D.

Wikifarmer is dedicated to building a diverse and inclusive workforce. We are actively working to create a workplace where everyone feels they belong and can thrive. We encourage applications from all qualified individuals, regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.