Head of Digitial (Acquisition and Loyalty)

Barnardo's; Ilford; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading charity organization in Ilford seeks a Head of Digital (Acquisition and Loyalty) to enhance digital marketing efforts and fundraising. You will lead a high-performing team and manage a substantial budget, driving continuous improvement in supporter experience. The ideal candidate has proven success in digital marketing and a passion for creating positive supporter engagements.

Qualifications

• Proven success in digital marketing and fundraising.
• Experience leading high-performing teams.
• Strong relationship-building skills.

Responsibilities

• Lead the digital marketing and fundraising acquisition.
• Maximise supporter retention through email marketing.
• Manage a budget of £500K-£1m.

Skills

Digital marketing

eMarketing

Strategic planning

Budget management

Team leadership

Job description

Overview

We're looking for an experienced Head of Digital (Acquisition and Loyalty) to drive improvements across our digital marketing & fundraising and e-marketing programme. This is a critical role in our Fundraising & Marketing function, supporting teams who lead brand, marketing, fundraising and more widely across the charity. As a function we focus on growing awareness of Barnardo's and inspiring support through our brand, campaigns, and fundraising. We raise around £46 million annually and build a vibrant community of supporters who are inspired to do more — shop, donate, volunteer, advocate and foster. You'll bring your expertise to support a talented team of digital specialists to accelerate our growth through digital channels, scale up our digital marketing and fundraising capabilities, drive continuous improvement, and ensure that customer and supporter experience is at the heart of everything we do so we make it easy to join and a joy to stay.

What You'll Do

• Lead, in collaboration with other teams, across paid digital marketing and digital fundraising acquisition (excluding Retail)
• Maximise supporter retention, lifetime value, and loyalty through strategic leadership of our email marketing programme
• Collaborate as part of our integrated campaign approach to support the delivery of integrated, audience-led campaigns that inspire increased consideration to support, drive action and grow income
• Champion the voice and experience of our supporters in digital infrastructure and systems change
• Manage a budget of £500K-£1m, and drive continuous improvement including when needed building the case for investment
• Foster a culture of agility, continuous improvement and data-driven decision making
• Represent Fundraising & Marketing in key governance groups and deputise for the Director when needed

Proven success in digital marketing, eMarketing and preferably in digital fundraising as well; Experience leading high-performing teams and managing digital budgets; Strategic planning skills and a deep understanding of audience insight and performance data; Strong relationship-building and influencing skills across internal and external stakeholders and a love of working in integrated cross-functional teams; A passion for delivering amazing supporter experiences and driving long-term value; A commitment to Barnardo's values: Respecting the unique worth of every person, encouraging potential, working with hope, and exercising responsible stewardship.

Our Values

Barnardo's exists to Change childhoods. Change lives. We believe every child deserves a safe, happy childhood and the opportunity to thrive. Too many children and young people face disadvantage or harm, and we're here to change that. Our teams work together to deliver excellent services, influence policy, and shift public attitudes - and we need passionate leaders focused on striving for excellence to help us do it.