Head of Digital Marketing

The Portfolio Group; Manchester; On-site; GBP 70,000 - 80,000; Full time

Job summary

A high-growth B2B solutions provider in Manchester seeks a Digital Marketing Leader to innovate and drive customer acquisition strategies. You will lead a performance marketing team and manage substantial budgets while leveraging analytics and AI for continuous improvement. With a commitment to ambitious growth targets, this role is pivotal for business expansion and offers a competitive package of £70-80,000 per annum plus bonuses.

Benefits

Performance-related bonus

Comprehensive benefits package

Career development opportunities

Qualifications

• Hands-on experience in digital marketing across various channels.
• Ability to scale B2B lead generation in a fast-paced setting.
• Strong analytical skills and team leadership capabilities.

Responsibilities

• Lead a high-performing marketing team across multiple channels.
• Manage a performance marketing budget with accountability for results.
• Design and implement lead generation strategies.

Skills

PPC

Paid social

Display advertising

Tracking and tagging

Attribution

Data quality

Analytical mindset

Leadership

Commercial awareness

Tools

Google Ads

Microsoft Ads

Meta

LinkedIn

GA4

Looker Studio

Salesforce CRM

Job description

This is a rare opportunity for an exceptional Digital Marketing Leader to drive end-to-end growth for a highly successful, sales‑led B2B solutions provider. Part of an award‑winning international group with strong financial backing, the business is scaling rapidly through subscription growth, international expansion and acquisition.

As Head of Digital Marketing, you will work closely with an entrepreneurial board to own and scale customer acquisition, lead generation and conversion performance. You'll lead a multi‑channel growth marketing engine across Paid Media, PPC, SEO, CRO, content and creative, placing data, AI and performance insight at the heart of every decision. While this is a senior leadership role, you'll remain hands‑on across platforms such as Google Ads, Meta and LinkedIn, with a strong focus on tracking, attribution and data quality.

Balancing strategy with execution, you'll optimise the full click‑to‑lead funnel, set ambitious growth targets, and scale high‑impact initiatives. You'll lead in‑house teams across the UK & Ireland, collaborate with digital teams internationally, and partner closely with sales leadership to align marketing performance to pipeline, revenue and growth. With ambitions to double the business year‑on‑year, this role is critical to the next phase of expansion.

What you’ll do

• Lead and develop a high‑performing performance marketing team across PPC, paid social, SEO, automation, content and design
• Own a significant performance marketing budget, with accountability for lead volume, quality, CPL and revenue impact
• Design and scale B2B lead generation strategies across paid search, paid social and display
• Build and optimise full‑funnel acquisition journeys, supported by structured A/B testing and experimentation
• Own measurement, attribution and reporting, delivering clear insights tied to pipeline and revenue
• Leverage AI and automation to drive efficiency, testing velocity and scalable growth

What you’ll bring

• Deep, hands‑on experience across PPC, paid social and display, including Google Ads, Microsoft Ads, Meta & LinkedIn
• Strong expertise in tracking, tagging, attribution and data quality
• Proven experience scaling B2B lead generation in a fast‑paced, sales‑driven environment
• Analytical, commercially minded and confident leading teams and challenging thinking
• Strong working knowledge of GA4, Looker Studio and Salesforce CRM

This is a fantastic opportunity to work within a high growth organisation with a positive and collaborative environment offering continued personal and career development. An excellent package of £70-80,000 Per Annum + Performance related Bonus & comprehensive benefits package is on offer for the successful candidate.

INDAM

Portfolio Payroll Ltd is acting as an Employment Agency in relation to this vacancy