Head of Digital Marketing

Michael Page (UK); City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Performance Marketing Manager to lead marketing efforts across paid channels. Ideal candidates will have 8-10 years of experience in performance marketing for app-based businesses and proven ability to manage significant budgets. This role offers a competitive salary and benefits.

Benefits

Competitive salary and package

Qualifications

• 8-10 years in performance marketing or growth for an app-based business.
• Deep experience running campaigns across various platforms.
• Proven track record managing significant budgets efficiently.

Responsibilities

• Lead performance marketing across all major paid channels.
• Manage and optimise large budgets for CPA, ROAS, LTV, and CAC goals.
• Collaborate with design, content, product, and data teams.

Skills

Performance marketing

Campaign management

Budget optimization

Attribution tracking

Tools

Google Ads

Meta

TikTok

YouTube

GA4

Looker

Amplitude

Job description

• Fantastic Opportunity for a performance marketing manager
• To join a scale up ecommerce brand

About Our Client

Ecommerce brand, focused on prize competition in a unique way.

Job Description

• Lead performance marketing across all major paid channels
• Manage and optimise large budgets for CPA, ROAS, LTV, and CAC goals
• Test everything including creative, copy, targeting and funnels
• Collaborate with design, content, product, and data teams to deliver growth
• Track, measure, and attribute with GA4, Looker, Amplitude or whatever gets the job done
• Stay ahead of trends and platform updates

The Successful Applicant

• • 8-10 years in performance marketing or growth for an app-based business
  • Deep experience running campaigns across Google Ads, Meta, TikTok, YouTube
  • Proven track record managing six-to-seven-figure budgets efficiently
  • Strong grasp of pixels, tracking, UTMs, and attribution

What's on Offer

Competitive salary and package